Observed Signal · Jan 18, 2023 · Acquisition · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Neutral
Discord acquires Gas teen app
Gas, a US-only, polls-based app that enables teens to send anonymous compliments via hourly surveys, has been acquired by Discord. Gas previously achieved popularity in the US, briefly topping App Store charts and reportedly reaching over 1 million daily active users in October 2022. The app monetizes through a non-ad-funded model, with users able to pay $7 per week for a feature called “God Mode.” Gas was founded by Nikita Bier, a former Facebook employee who also started the app tbh, which Facebook acquired in 2017 and later discontinued. Discord states Gas will continue as a standalone app and that the Gas team will join Discord to help grow across new and core audiences. The move signals Discord’s interest in expanding beyond gaming and reaching younger users, with potential implications for competing platforms like TikTok and BeReal.
Acquisition by a major platform expanding user reach beyond gaming; notable but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Discord announced it acquired Gas, a teen polling-based app.
- Gas monetizes via a weekly $7 fee for the 'God Mode' feature (non-ad-funded).
- Gas reportedly had over 1,000,000 daily active users in October 2022.
- Gas founder Nikita Bier is a former Facebook employee and also founded tbh; tbh was acquired by Facebook in 2017 and later discontinued.
- Gas will continue as a standalone app, with the Gas team joining Discord.
Connected Companies & Entities
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Discord launches global age assurance system with teen protections
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