Observed Signal · Mar 10, 2022 · Partnership · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Digital Commerce Tech Leaders Launch Commerce Experience Collective
On March 9, 2022, digital commerce technology providers Bloomreach, Mirakl, Fast, ShipBob, and Sinch announced the launch of the Commerce Experience Collective (CommX), a community designed to help businesses build optimized, personalized end-to-end ecommerce experiences that drive measurable revenue growth. The initiative will utilize research from marketing community CommerceNext and publish exclusive content including podcasts, best practices, and case studies. CommX aims to help ecommerce buyers identify best-of-breed solutions, prioritize investments, and move beyond the limits of legacy monolithic commerce systems. According to Brian Walker, Chief of Strategy at Bloomreach, the collective responds to customer demand for continued, sustainable revenue growth in digital channels. CommX plans to expand its community and add partners and contributors over the next six months.
Launch of a cross-vendor ecommerce collective by major commerce technology providers; relevant for the commerce and martech ecosystem but not a major adtech infrastructure shift.
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Key Takeaways & Evidence Grounding
- Bloomreach, Mirakl, Fast, ShipBob, and Sinch launched the Commerce Experience Collective (CommX) on March 9, 2022.
- CommX will use research solely from marketing community CommerceNext.
- CommX aims to help businesses create optimized, personalized end-to-end ecommerce experiences and generate measurable growth revenue.
- CommX plans to publish new exclusive material weekly, including podcasts, best practices, and case studies.
- CommX plans to expand its community with additional partners and contributors over the next six months.
Connected Companies & Entities
3 Entities mapped“The participating companies — which include Bloomreach, Mirakl, Fast, ShipBob and Sinch — plan to offer up an optimized and personalized end...”
“The participating companies — which include Bloomreach, Mirakl, Fast, ShipBob and Sinch — plan to offer up an optimized and personalized end...”
“The participating companies — which include Bloomreach, Mirakl, Fast, ShipBob and Sinch — plan to offer up an optimized and personalized end...”
Ontology Mapping & Concepts
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