Observed Signal · Oct 28, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Digital Agency diva-e Conclusion Hires Jasmin Guthmann as Head of AI
German digital agency diva-e Conclusion has appointed Jasmin Guthmann as its first Head of AI, giving her overarching responsibility for the strategic development and consolidation of company-wide AI competencies. Guthmann joins from Accenture Song, where she served as Vice President Composable Consulting. At diva-e Conclusion, she has already worked on projects for ifm Electronics and SMA Solar. The agency, formed in 2024 following acquisition by the Dutch Conclusion Group, has launched one of the first scalable B2B AI applications. Guthmann will collaborate with all departments, bundling individual AI projects and making them available to clients and employees. She will also lead the further development of the in-house Agentic Experience Foundation (AXF), a central framework for agentic solutions, and has authored an internal AI manifesto emphasizing human responsibility for AI-supported outcomes. The agency reports revenues of over €101 million in 2025 with nearly 900 employees in the DACH region.
This is a personnel announcement at a mid-sized German digital agency, indicating a growing focus on AI and agentic solutions. While relevant to the AdTech/MarTech industry, it is not industry-shifting and is limited to one agency's internal structure.
Track Accenture Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- diva-e Conclusion appoints Jasmin Guthmann as its first Head of AI.
- Guthmann joins from Accenture Song, where she was Vice President Composable Consulting.
- She will develop the in-house Agentic Experience Foundation (AXF).
- diva-e Conclusion is part of Config Conclusion DACH and generated over €101 million in revenue in 2025.
- The agency serves clients like Aldi Süd, Bentley, and Carl Zeiss AG.
Connected Companies & Entities
4 Entities mapped“Guthmann joins from Accenture Song, where she was Vice President Composable Consulting.”
“Previously, she was Global Head of Corporate Communications at Contentstack.”
“She also worked at digital agency Valtech and BlackRock.”
“She also worked at digital agency Valtech and BlackRock.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Dynamics Group Names Mark Seall Partner for AI
Swiss strategic communications consultancy Dynamics Group has appointed Mark Seall as a partner responsible for the firm's AI competence across its three practices: Corporate Communications, Capital Markets & Financial Communications, and Public Affairs. Seall brings experience leading a company-wide AI rollout at Siemens (from 2016), senior digital roles at Credit Suisse and ABB, and most recently as co‑founder and CEO of InferenceCloud.ai, a B2B AI platform. Dynamics Group (founded 2006) is run by 22 equity partners and operates offices in Zürich, Basel, Bern, Geneva and Lausanne. The hire signals the agency’s intent to strengthen its technological profile and advisory capability around AI for leadership clients.
Plan.Net launches Agentic AI business unit
Plan.Net has launched a new Business Unit called Plan.Net Agentic AI to deliver end-to-end, AI-supported marketing transformation for enterprise clients. The unit is jointly led by Hadi Lotfi and Konrad Schreiber (both Managing Directors). Plan.Net Agentic AI will combine strategy, data intelligence, creative and content supply-chain capabilities with orchestration and performance execution, and already runs AI rollouts across banking, FMCG and automotive markets. The unit employs around forty staff, reports into the Plan.Net Group and is part of the Serviceplan Group’s House of AI. Konrad Schreiber joins from Deloitte and MaibornWolff; Christian Schmitz (CEO of Plan.Net Group) oversees the unit’s strategic development.
Plan.Net launches Agentic AI unit for enterprises
Serviceplan Group's Plan.Net has launched a new unit called Plan.Net Agentic AI to consolidate enterprise offerings for AI-driven marketing transformation aimed at international companies. The unit is led by a management duo including Hadi Lotfi and Konrad Schreiber as Managing Directors; Christian Schmitz is identified as CEO of the Plan.Net Group and The Marcom Engine. The announcement notes that an AI expert from Deloitte has joined Plan.Net as part of the new unit's leadership. The article was published by HORIZONT (dfv Mediengruppe) on 2026-07-08.
Receive all future signals for Accenture & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.