Observed Signal · Jun 9, 2026 · Product Launch · Source: DWDL · Impact: 2/5 · Sentiment: Positive
DAZN launches World Cup late-night show 'The Late Kick'
DAZN announced a new late-night World Cup show called "The Late Kick" to accompany the tournament. The format will mix entertainment, football culture and sporting highlights; comedy newcomer Björn von Morgenstern will host and the first episode features ex‑national player Patrick Owomoyela. The streamer — which secured highlight rights via an agreement with Deutsche Telekom despite not holding live broadcast rights — plans an initial premiere shortly after the article's publication and will air episodes weekly after each tournament round concludes.
DAZN's original World Cup programming and its highlight-rights agreement with Deutsche Telekom affect streaming content strategy and audience engagement during a major sporting event, but do not constitute industry-shifting platform or policy changes.
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Key Takeaways & Evidence Grounding
- DAZN announced a late-night World Cup show titled "The Late Kick".
- DAZN secured highlight rights to World Cup matches through an agreement with Deutsche Telekom and will run the show despite not holding live broadcast rights.
- Comedy newcomer Björn von Morgenstern will host the format; the first episode's guest is ex‑national player Patrick Owomoyela.
- "The Late Kick" combines entertainment, football culture and sporting topics in a weekly late-night format and will follow the tournament after each round.
- Article published by DWDL.de on 2026-06-09 reports the show will premiere shortly after that publication date.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DAZN and Telekom Strike Deal for World Cup Highlights
DAZN has agreed a partnership with Deutsche Telekom to show highlights of all matches at the 2026 FIFA World Cup (hosted in Mexico, Canada and the USA). DAZN will publish post-match summaries, curated "Viral Moments" and a compact World Cup show produced in its own WM studio. The show will be available in the DAZN app, on linear channels and via DAZN FAST+ on Samsung TV Plus, and will include guests, talk segments and fan interaction. Telekom has also licensed MagentaTV footage to other media partners (Bild, Welt, RTL, Sky, Sport1, kicker, T-Online) and previously sublicensed rights to ARD and ZDF; a distribution deal with Sky will bring MagentaTV coverage into gastronomy and public-viewing venues. DAZN positions the offering as an activation and sponsorship opportunity for brands despite not holding live broadcast rights.
DFB.TV Opens Own Studio for World Cup Coverage
DFB.TV, a recently launched joint venture between the German Football Association (DFB) and the Sportainment Media Group, has put an in-house broadcast studio in Hamburg into operation ahead of the 2026 FIFA World Cup. The channel plans daily, original reporting focused on the German national team, live links into the new studio and collaborative formats with DFB partners that combine sport, entertainment and brand integration. DFB.TV also acquired a MagentaTV highlight package that includes match highlights, MagentaTV studio content, interviews and expert analyses. The service is distributed across multiple platforms — DAZN, HD+, Sky, Vodafone and Zattoo — and is available as a paid app in the Apple App Store as well as on Samsung TV and Android TV devices.
Broadcasters Extend Sports Deals; Strong Tour & Finals Ratings
DWDL reports on multiple sports-broadcast developments: Jürgen Klopp's first match as Germany head coach will be shown on RTL with additional national team matches scheduled across RTL, Das Erste (ARD) and ZDF. DAZN has extended its gastronomy/B2B partnerships with Deutsche Telekom and RTL through multiple years (Telekom deal runs at least until 2029). Prime Video (Amazon) and Deutsche Telekom both plan World Cup documentary releases produced in cooperation with RFEF and Telefónica Broadcast Services (TBS) and featuring high-profile football figures. Public broadcasters achieved strong audience figures: the Tour de France final averaged 2.48 million viewers on Das Erste plus 470,000 on Eurosport 1, and the Finals sport day delivered double-digit market shares and multi-million audiences.
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