Observed Signal · Mar 6, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
DataDome and Botify Empower Businesses in AI Commerce
DataDome, a bot and agent trust management vendor, and Botify, an AI search and SEO platform, announced a partnership to help businesses manage the full agentic commerce funnel — from AI-driven discovery through to trusted transactions. Joint research with Retail Economics cited that 73% of consumers have used AI assistants and 38% for shopping tasks. DataDome’s Galileo research team found that 80% of AI agents visiting websites do not properly identify themselves, while Botify reports AI bot traffic to retail and ecommerce sites rose 5.4x in 2025. The partnership combines Botify’s content and search optimization capabilities with DataDome’s ability to distinguish legitimate agents from malicious bots to protect analytics, reduce fraud, and make product content discoverable and machine-readable for AI agents.
The partnership addresses growing AI-agent-driven discovery and bot-related data integrity risks for retailers by combining search/content optimization with bot/agent trust management; relevant to marketers and ecommerce operations but not an industry‑shifting platform change.
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Key Takeaways & Evidence Grounding
- DataDome and Botify announced a partnership to address agentic commerce across discovery to transaction.
- Joint research with Retail Economics reports 73% of consumers have used AI assistants and 38% have used them for shopping tasks.
- DataDome’s Galileo research team found 80% of AI agents do not properly declare themselves when visiting websites.
- Botify reported AI bot traffic to retail and ecommerce websites increased 5.4x in 2025.
- The partnership combines Botify’s AI search/content optimization with DataDome’s bot/agent trust and mitigation capabilities.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DataDome Joins Experian Agent Trust Ecosystem
Experian, a global data and technology company, announced that DataDome, a leader in bot and agent trust management, has joined its Agent Trust™ ecosystem. This collaboration aims to strengthen trust in agentic commerce by combining Experian's trusted identity foundation with DataDome's continuous intent verification. The partnership creates a layered trust framework that helps businesses verify AI agents' identities and ensure their behavior remains consistent with delegated authority. DataDome integrates directly with Experian's framework, using verified Know Your Agent signals to dynamically assess agent behavior. This allows organizations to make trusted decisions throughout the transaction lifecycle without re-architecting their technology stacks. Together, they aim to enable safe and scalable agentic commerce by stopping malicious or compromised agents in real-time while allowing legitimate transactions to proceed.
Direct Online Marketing Launches Agentic Engine Optimization
Direct Online Marketing (DOM), a digital marketing agency, has launched Agentic Engine Optimization (AEO) services to help businesses prepare websites, structured data, APIs, and digital assets for discovery and interaction by AI agents. AEO expands traditional SEO and Generative Engine Optimization to make business information machine-readable and actionable for agents that can research, compare, interact with sites, and complete tasks. DOM’s offering includes audits for crawlability, semantic HTML, schema/structured data, product feeds, APIs, robots.txt and llms.txt reviews, and agent-focused conversion paths. The agency positions AEO as an extension of existing SEO efforts and highlights the growing importance of agent visibility as AI agents (e.g., Google’s and OpenAI’s agent initiatives) become more capable of multi-step tasks on users’ behalf.
Agentic Storefronts Drive Conversational, AI-Led Commerce
A sponsored State of the Industry report by Glossy and Swap finds brands, retailers and agencies are rapidly adopting "agentic" commerce—AI agents and agentic storefronts that guide shoppers from discovery to purchase. The survey of 80 industry respondents reports high AI adoption (90%), substantial experimentation with agentic storefronts (70% experimenting, 40% actively deploying), and a mix of internal and third‑party implementations. Respondents cite data requirements, ROI measurement and cost as leading challenges, while early results (higher conversions, longer time on site, reduced returns) suggest meaningful business impact. The article references multiple industry estimates projecting large market opportunity for agentic AI through 2030.
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