Observed Signal · Oct 27, 2022 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
CX Seen as Key to Surviving 'Skimpflation'
The article examines how brands can maintain customer experience during inflation-driven 'skimpflation'—a situation where consumers pay more but receive less due to companies cutting product quality or service. Citing U.S. Bureau of Labor Statistics data showing a 9.1% annual consumer price increase, the largest in 40 years, the piece highlights shifts in consumer behavior such as canceling subscriptions and switching to lower-cost providers. Vasili Triant, COO of UJET, argues that customer service now differentiates brands more than price, recommending AI-powered conversational tools and modernized contact centers. Jason Raymer, VP at iQmetrix, advises aligning IT resources with business needs, offering multiple sales channels, and supporting buy-now-pay-later options. The article concludes that even during economic downturns, investing in customer experience can drive loyalty and long-term profitability.
Feature article providing CX strategy advice from industry executives during inflation; no major product launch, funding, or regulatory news.
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Key Takeaways & Evidence Grounding
- Consumer prices in the U.S. rose 9.1% over the year ended June 2022, the largest increase in 40 years, according to the U.S. Bureau of Labor Statistics.
- UJET research shows customers are canceling subscriptions, moving to lower-cost providers, and negotiating contracts in response to rising costs.
- Vasili Triant, COO of UJET, recommends using conversational AI and modernizing contact centers to maintain CX during inflation.
- Jason Raymer, VP at iQmetrix, advises brands to align IT resources with business needs and offer multiple sales channels.
- A C+R Research survey found that 60% of consumers polled have used a buy now, pay later service.
Connected Companies & Entities
1 Entity mapped“Raymer said the whole experience should not prompt consumers to cross-shop the brand with Amazon or other online retailers....”
Ontology Mapping & Concepts
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