Observed Signal · Dec 9, 2021 · M&A · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Criteo to Acquire IPONWEB
Criteo announced exclusive negotiations to acquire IPONWEB, an adtech company with DSP and SSP capabilities, as part of strengthening its Commerce-Media strategy in response to the decline of third-party cookies. The deal is valued at $380 million in a cash and CRTO-stock combination, and would bring IPONWEB's programmatic and real-time advertising expertise into Criteo's platform to expand Commerce Audiences, enterprise data monetization, and first-party data management. IPONWEB has operated for about two decades in media-trading infrastructure. The transaction aims to accelerate the vision of a Commerce-Media platform and give enterprise clients more control over monetization. Closing is expected in Q1 2022, subject to antitrust clearance and consultation with the French works council; further payment modalities and equity details are to be disclosed in a Criteo press release.
Strategic acquisition to bolster Criteo's Commerce-Media platform; signals consolidation in AdTech
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Key Takeaways & Evidence Grounding
- Criteo is in exclusive negotiations to acquire IPONWEB
- Deal valued at $380 million in cash and CRTO stock
- IPONWEB provides DSP/SSP solutions for programmatic and real-time advertising
- Aim to deliver optimized Commerce Audiences and enhanced first-party data management
- Transaction expected to close in Q1 2022, subject to antitrust review and French works council consultation
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
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