Observed Signal · May 19, 2017 · Award Ceremony · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Criteo Performance Marketing Awards 2017 Winners in Munich
The 2017 Criteo Performance Marketing Awards in Munich celebrated top campaigns, agencies and startups focused on measurable results. Held at the GOP Varieté-Theater with about 250 attendees, the event featured a panel of jurors from the industry and a live startup vote. Winners included Best Display-Performance Campaign: C&A; Best Search-Performance Campaign: Metapeople & Deichmann; Best Performance-Marketing Agency: Catbird Seat; Innovative Performance-Marketing Campaign: Lesara; Best Technology Provider: Adjust; and Innovative Start-up: ShowHeroes. The awards highlighted the emphasis on performance outcomes and innovative approaches within performance marketing, with startups receiving particular focus this year. An independent jury selected the winners after a pre-selection of ten startups, and the audience voted live for the startup category, underscoring the industry’s engagement with new entrants and tangible results.
Industry recognition of performance-based campaigns and startup innovation within adtech/marketing tech.
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Key Takeaways & Evidence Grounding
- Best Display-Performance Campaign winner: C&A
- Best Search-Performance Campaign winner: Metapeople & Deichmann
- Best Performance-Marketing Agency winner: Catbird Seat
- Innovative Start-up winner: ShowHeroes
- Best Technology Provider winner: Adjust
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Criteo SSP Recognized by Frost & Sullivan for Commerce Media Innovation
Criteo's SSP has been recognized by Frost & Sullivan for innovation in commerce media, as announced in a new press release dated October 5, 2026.
Apple iOS 27 Blocks The Trade Desk from Serving Safari Ads
Apple's iOS 27, released mid-September, has blocked major programmatic data firms—including The Trade Desk, LiveRamp, ID5, Permutive, and Audigent—from serving ads or collecting data in Safari via a WebKit blocklist. This dynamic, privately hosted blocklist prevents ad delivery on iPhones, iPads, and macOS, affecting CDPs, DMPs, and DSPs. The Trade Desk's adsrvr.org was removed in iOS 27.2 beta, but Apple plans a broader blocklist covering hundreds of ad tech and martech vendors, disrupting ad serving, attribution, and alternative IDs. Unlike ATT, this fully blocks ad delivery, raising competitive concerns, especially if Google is exempt. Some vendors like LiveIntent and Lotame remain unaffected, but the block reduces publisher demand and shifts market composition. It follows regulatory actions in Europe and a UK class action, with Germany's Bundeskartellamt concluding in mid-2026. IAB Tech Lab's Trusted Server is a proposed solution, but adoption is slow. Impact is currently limited by low iOS 27 adoption but expected to grow.
OpenAI's Path to $25B Ad Revenue: Five Key Hurdles
OpenAI's advertising business, launched seven months ago, is reportedly achieving a $1 billion annualized revenue run rate, with projections of $25 billion in ad revenue by end of this year and $100 billion by 2030. However, advertisers cite significant barriers to scaling spend beyond test budgets. Key challenges include inadequate measurement and attribution, rigid contract terms causing data and liability concerns, insufficient inventory, and the need to expand the advertiser base to include SMBs via integrations like Shopify. To support this growth, OpenAI is partnering with ad tech firms like Criteo and Kargo to broaden reach. Infrastructure development is also critical to meet demand. Industry observers note that OpenAI must address these issues to compete with established platforms like Google and Meta, especially given rising AI safety and privacy concerns.
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