Observed Signal · Oct 10, 2017 · Product Launch · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Criteo Expands Commerce Marketing Ecosystem with New Beta Solutions
Criteo announces two new beta solutions, Audience MatchBETA and Customer AcquisitionBETA, and adds a video capability to its Kinetic Design. Built on the Criteo Shopper Graph and Engine, the updates extend the open Commerce Marketing Ecosystem (CME) to enable personalized targeting for new and existing customers across web, mobile browsers, and apps, coordinating online and offline shopper journeys. A UK beta of Customer AcquisitionBETA showed a 73% increase in customer acquisitions for early adopters. Audience MatchBETA uses CRM or DMP data with deterministic IDs to reach audiences across the internet and apps, achieving over 60% match rates in beta. Availability varies: Audience MatchBETA in all markets except Japan; Customer AcquisitionBETA in USA, UK, France, Germany; Kinetic Design – Video in all markets except Japan, Russia, Turkey, and Brazil. Criteo frames this as ongoing collaboration within its CME to leverage larger data sets without additional in-house development.
Expansion of Criteo's Commerce Marketing Ecosystem with beta product launches and a notable UK beta result
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Key Takeaways & Evidence Grounding
- Criteo unveiled two beta solutions: Audience MatchBETA and Customer AcquisitionBETA, plus a video feature for Kinetic Design.
- UK beta of Customer AcquisitionBETA demonstrated a 73% lift in customer acquisition for early adopters.
- Audience MatchBETA uses CRM/DMP data and deterministic IDs to target new and existing customers, with beta match rates >60%.
- Availability: Audience MatchBETA in all markets except Japan; Customer AcquisitionBETA in USA, UK, France, Germany; Kinetic Design – Video in all markets except Japan, Russia, Turkey, Brazil.
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Related Market Signals & Shifts
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Criteo Opens Self-Service Performance Platform
Criteo expanded its performance advertising platform by launching a self-service option aimed at small and medium-sized businesses, initially available in the US and UK with broader rollouts planned this year. The platform unifies display, video, native and social channels, automates cross-channel budget allocation, and integrates generative AI features for creative generation including video. It leverages Criteo’s commerce data and large volumes of behavioral and transaction signals to power automated optimization. The update also introduces an AI-powered “Onboarding Agent” to configure campaigns and forecast performance. Criteo hired Courtney MacConnell (ex-Google Shopping) as Vice President of Commercialization for the platform, with Todd Parsons highlighting its strategic role for Criteo’s performance business.
Criteo SSP Recognized by Frost & Sullivan for Commerce Media Innovation
Criteo's SSP has been recognized by Frost & Sullivan for innovation in commerce media, as announced in a new press release dated October 5, 2026.
Apple iOS 27 Blocks The Trade Desk from Serving Safari Ads
Apple's iOS 27, released mid-September, has blocked major programmatic data firms—including The Trade Desk, LiveRamp, ID5, Permutive, and Audigent—from serving ads or collecting data in Safari via a WebKit blocklist. This dynamic, privately hosted blocklist prevents ad delivery on iPhones, iPads, and macOS, affecting CDPs, DMPs, and DSPs. The Trade Desk's adsrvr.org was removed in iOS 27.2 beta, but Apple plans a broader blocklist covering hundreds of ad tech and martech vendors, disrupting ad serving, attribution, and alternative IDs. Unlike ATT, this fully blocks ad delivery, raising competitive concerns, especially if Google is exempt. Some vendors like LiveIntent and Lotame remain unaffected, but the block reduces publisher demand and shifts market composition. It follows regulatory actions in Europe and a UK class action, with Germany's Bundeskartellamt concluding in mid-2026. IAB Tech Lab's Trusted Server is a proposed solution, but adoption is slow. Impact is currently limited by low iOS 27 adoption but expected to grow.
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