Observed Signal · Sep 10, 2025 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Criteo and Google announce partnership
Criteo and Google have announced a collaboration enabling advertisers to scale campaigns using Criteo's Premium Retail Media inventory via Google Search Ads 360. Criteo becomes Google's first onsite Retail Media partner, connecting more than 200 retailers in Criteo's network with global brands and offering unified measurement. The integration will launch in a limited beta for selected customers in the United States, with a plan to expand globally. Advertisers stand to gain increased reach, efficiency, and transparency, while retailers gain access to broader demand across categories. Bill Reardon, General Manager of Enterprise Platform at Google, described a seamless commerce media ecosystem that links onsite sponsored product ads with Google's performance tools. Sherry Smith, President of Retail Media at Criteo, highlighted the goal of helping retailers scale their media programs and maximize the value of their inventory, while enabling brands to reach shoppers with high purchase intent.
Strategic partnership enabling onsite Retail Media integration between major platforms with beta US rollout and global expansion planned.
Track Criteo Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Criteo and Google announced a partnership to scale campaigns via Criteo's Premium Retail Media inventory through Google Search Ads 360.
- Criteo becomes Google's first onsite Retail Media partner.
- The integration launches as a limited beta for selected clients in the United States, with a global expansion planned.
- Over 200 retailers in Criteo's network will be able to receive demand from Google Ads and connect with international brands.
- The collaboration includes unified measurements for clear visibility into advertising value and budget allocation.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
US suspends Microsoft, Adobe from green card labor program
The Trump administration has suspended Microsoft, Adobe, and six other major tech firms—Capgemini, Cognizant, HCL, Infosys, Tata, and Wipro—from the U.S. Permanent Labor Certification program, which facilitates green cards for skilled foreign workers. Secretary of Labor Keith Sonderling cited active federal investigations and alleged fraud, noting that no new or pending applications from these companies will be accepted. Vice President JD Vance accused Microsoft of replacing laid-off workers with H-1B visa holders. Microsoft defended its practices, stating that most U.S. employees are American and that 80% of its H-1B petitions were for existing employees. The announcement was made during a White House summit on H-1B fraud, and the administration also plans to investigate nine universities, including Harvard, Yale, and Stanford, over student visa program abuse.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.