Observed Signal · Aug 13, 2026 · Podcast Episode · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Creative Awards Are Nice, Managers Live Longer
Interview/profile of Hans Peter Riegel, a long‑time figure in the advertising and creative industries, recounting his career from becoming the youngest Art Director at GGK Düsseldorf to moving from creative roles into management and consultancy. Riegel worked for agencies including Lürzer, GGK Zurich, GGK Basel, Publicis and BBDO, later becoming managing director and partner at BBDO and Publicis. Since the mid‑1990s he has focused on consulting and runs the Zurich consultancy Riverside with his wife Tanja Hollenstein, who was recently appointed president of PR Suisse. The piece accompanies a podcast episode produced by persönlich as part of the publisher’s '50 Jahre ADC' series, supported by Migros Supermarkt AG.
Profile of a veteran creative/agency leader and a podcast episode relevant to the advertising community; of niche interest to agency and creative professionals but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Hans Peter Riegel became the youngest Art Director at GGK Düsseldorf at age 24.
- In 1997 Riegel decided to leave advertising and later moved from creative roles into management and consultancy.
- Riegel has worked for agencies including Lürzer, GGK Zurich, GGK Basel, Publicis and BBDO and later served as managing director and partner at BBDO and Publicis.
- Riegel and his wife Tanja Hollenstein run the Zurich consultancy Riverside; Hollenstein was recently appointed president of PR Suisse.
- The interview is published as a podcast episode in persönlich’s '50 Jahre ADC' series, produced with support from Migros Supermarkt AG and distributed on platforms such as Spotify and Apple Podcasts.
Connected Companies & Entities
4 Entities mapped“Riegel moved into management and later became managing director and partner at Publicis....”
“Riegel served as managing director and partner at BBDO during his management career....”
“The '50 Jahre ADC' podcast series was gifted to ADC Switzerland with support from Migros Supermarkt AG....”
Ontology Mapping & Concepts
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Peter Hirrlinger: I Took Off in Germany
Profile and podcast interview with Swiss-born advertising creative Peter Hirrlinger, who moved to Munich in 1996 and built a successful career working at agencies including GGK Basel, WHS (Reini Weber), Heye & Partner and Start. Hirrlinger — who has worked for both McDonald's and Burger King and has been self-employed since 2010 — was a member of the German Art Directors Club (Deutscher ADC) from 1996 and served on its board until 2023. The article notes a personally-Verlag podcast series '50 Jahre ADC', produced with support from Migros Supermarkt AG, that features industry voices reflecting on advertising careers and history.
Pablo Schencke: Agency Journey and ADC Triumph
Pablo Schencke, Executive Creative Director (ECD) and Partner at Thjnk Zürich, is profiled in a persönlich.com feature tied to a new episode of the '50 Jahre ADC' podcast. The piece highlights Thjnk Zürich’s award success at this year’s ADC with the 'Ortsschilder' campaign and traces Schencke’s international advertising career — born in Chile, studies in Chile and the USA, creative roles at agencies including Leo Burnett (Chile), 180 Grados, Jung von Matt/9 (Hamburg), and later roles in Switzerland at Spillmann/Felser/Leo Burnett, Jung von Matt Limmat, Publicis and Thjnk Zürich. The podcast series celebrating ADC Switzerland’s anniversary is produced by persönlich Verlag with support from Migros Supermarkt AG and is available on the publisher’s site and major podcast platforms like Spotify and Apple Podcasts. Credits list Matthias Ackeret (moderation), Corinne Lüthi (production) and Christian Beck (distribution).
ADC Switzerland 50th: Creativity, Advertising, and AI
An interview with Swiss author and former creative director Martin Suter reflecting on ADC Switzerland’s 50th anniversary, his career in advertising and literature, and the role of creativity in the industry. Suter recalls his early years at GGK, his involvement with the ADC board, and the Club’s founding in the Kronenhalle. He argues that human insight and originality remain essential for standout advertising, while acknowledging practical uses of AI: he uses ChatGPT for research but rejects machine-written prose. The piece emphasizes ADC’s role in promoting originality through juried awards and situates contemporary advertising challenges—shorter attention spans, fragmented channels, and AI competition—within a broader cultural and creative perspective. The conversation first appeared in the ADC Switzerland 50-year anniversary magazine.
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