Observed Signal · Aug 6, 2026 · Podcast Episode · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Peter Hirrlinger: I Took Off in Germany
Profile and podcast interview with Swiss-born advertising creative Peter Hirrlinger, who moved to Munich in 1996 and built a successful career working at agencies including GGK Basel, WHS (Reini Weber), Heye & Partner and Start. Hirrlinger — who has worked for both McDonald's and Burger King and has been self-employed since 2010 — was a member of the German Art Directors Club (Deutscher ADC) from 1996 and served on its board until 2023. The article notes a personally-Verlag podcast series '50 Jahre ADC', produced with support from Migros Supermarkt AG, that features industry voices reflecting on advertising careers and history.
Profile/interview of an individual advertising professional; informative for industry context but not a major platform, policy, or technology development.
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Key Takeaways & Evidence Grounding
- Peter Hirrlinger moved to Munich in 1996 and worked in the German advertising market.
- Hirrlinger began as a copywriter at GGK Basel in 1989 and was part of the founding team of Reini Weber's WHS in 1991.
- He worked as Creative Director (CD) at Heye & Partner and Start, and has been self-employed since 2010.
- He is the only German-based advertiser noted in the article to have worked for both McDonald's and Burger King.
- Hirrlinger was a member of the Deutscher ADC from 1996 and served on its board until 2023.
Connected Companies & Entities
4 Entities mapped“Peter Hirrlinger ist der einzige Werber in Deutschland, der sowohl für McDonald's wie Burger King arbeitete....”
“Peter Hirrlinger ist der einzige Werber in Deutschland, der sowohl für McDonald's wie Burger King arbeitete....”
“persoenlich-Verlag dem ADC Switzerland – mit Unterstützung der Migros Supermarkt AG – den Podcast «50 Jahre ADC»....”
Ontology Mapping & Concepts
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Creative Awards Are Nice, Managers Live Longer
Interview/profile of Hans Peter Riegel, a long‑time figure in the advertising and creative industries, recounting his career from becoming the youngest Art Director at GGK Düsseldorf to moving from creative roles into management and consultancy. Riegel worked for agencies including Lürzer, GGK Zurich, GGK Basel, Publicis and BBDO, later becoming managing director and partner at BBDO and Publicis. Since the mid‑1990s he has focused on consulting and runs the Zurich consultancy Riverside with his wife Tanja Hollenstein, who was recently appointed president of PR Suisse. The piece accompanies a podcast episode produced by persönlich as part of the publisher’s '50 Jahre ADC' series, supported by Migros Supermarkt AG.
Martin Spillmann: Madison Avenue Fulfilled My Creative Dreams
Martin Spillmann, a veteran of the Swiss creative advertising scene and former President of ADC Europe, reflects on his career in a piece and accompanying ADC podcast episode. The article recounts his early ADC award in 1978, work for agencies including BSSM, Young & Rubicam (Zurich and New York), Advico and a 2002 co-founding of Spillmann/Felser/Leo Burnett with Peter Felser. He later served as European creative chief at Leo Burnett, had a brief stint at Serviceplan, and remains active in Swiss advertising. For the ADC and 20 Minuten he compiled the most popular Swiss advertising campaigns of the last 50 years. The personally-Verlag produced a 50-episode anniversary podcast series for ADC Switzerland (with support from Migros Supermarkt AG); the podcast is available on common platforms such as Spotify and Apple Podcasts. The article was published on 2026-06-03.
Pablo Schencke: Agency Journey and ADC Triumph
Pablo Schencke, Executive Creative Director (ECD) and Partner at Thjnk Zürich, is profiled in a persönlich.com feature tied to a new episode of the '50 Jahre ADC' podcast. The piece highlights Thjnk Zürich’s award success at this year’s ADC with the 'Ortsschilder' campaign and traces Schencke’s international advertising career — born in Chile, studies in Chile and the USA, creative roles at agencies including Leo Burnett (Chile), 180 Grados, Jung von Matt/9 (Hamburg), and later roles in Switzerland at Spillmann/Felser/Leo Burnett, Jung von Matt Limmat, Publicis and Thjnk Zürich. The podcast series celebrating ADC Switzerland’s anniversary is produced by persönlich Verlag with support from Migros Supermarkt AG and is available on the publisher’s site and major podcast platforms like Spotify and Apple Podcasts. Credits list Matthias Ackeret (moderation), Corinne Lüthi (production) and Christian Beck (distribution).
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