Observed Signal · Mar 9, 2026 · Educational Content · Source: Lennys Newsletter · Impact: 1/5 · Sentiment: Positive
Create Consistent Brand Imagery with Midjourney
AI creative director Jamey Gannon demonstrates a streamlined workflow for producing consistent, on-brand imagery using Midjourney, Nano Banana and related AI image tools. The session focuses on building effective mood boards, using Midjourney style references (SREFs), developing personalization codes, iterative testing with minimal prompts, and leveraging Nano Banana for targeted refinements. The episode also covers organizing visual reference libraries, creating realistic AI self-portraits, troubleshooting, and packaging a repeatable imagery system that clients can use to generate consistent assets.
Practical, tactical guidance on using generative image tools for brand creative workflows; useful for creative teams and agencies but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Jamey Gannon presented a workflow for creating cohesive brand assets using Midjourney and Nano Banana.
- The approach emphasizes mood boards, style references (SREFs), personalization codes, and visual references over complex text prompts.
- Nano Banana is used as a tool to make targeted fixes to Midjourney-generated images without heavy manual editing.
- The episode includes practical steps for testing, iterating, scaling an aesthetic across subjects, building a visual reference library, and delivering a brand imagery system to clients.
- Tools and resources referenced include Midjourney, Nano Banana, Flora, Pinterest, Cosmos, and documentation on Midjourney Style References (SREFs).
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Podcast: Midjourney Workflow for Consistent Brand Imagery
This newsletter summarizes a How I AI podcast episode (host Claire Vo) featuring Jamey Gannon, an AI creative director who demonstrates a Midjourney-based workflow for producing consistent, scalable brand imagery. Gannon emphasizes minimizing text prompts in favor of visual communication—style references (SREFs), image references, and personalization codes—to achieve repeatable aesthetics. The episode covers editorial and camera references as shortcut prompts, removing problematic reference images rather than trying to prompt-fix them, and routing work across specialized tools (Midjourney for initial creation, Nano Banana for edits, Flora for packaging). The piece is published in Lenny’s Newsletter and includes links to the episode and related workflow guides.
AI Images for Social Media: Quality Over 'Slop'
The article explores the proliferation of AI-generated visuals in social media, warning against 'slop'—mass-produced, low-quality AI content that fails to engage audiences. Using the virtual influencer Aitana Lopez (created by Spanish agency The Clueless) as an example of successful AI content, it details a structured approach to generating meaningful visuals. Author Sandra Franck introduces the 'Mosaik' schema (covering Motif, Optics, Scene, Atmosphere, Presentation, and Context) as a framework to help social media managers build robust prompts. Additionally, the article highlights the importance of maintaining brand compliance (Corporate Identity) and managing style guides when deploying generative AI tools like Midjourney or Recraft.
How to Create Non-'Slop' AI Images for Social Media
This article provides a practical guide for marketers and social media managers to create high-quality AI-generated images that avoid the generic, low-quality aesthetic often labeled 'slop.' It highlights the pressure to produce visuals quickly and cost-effectively, but argues that thoughtless prompting leads to bland, irrelevant content. The author, Sandra Franck, outlines a four-step approach: defining the post's goal, brainstorming creative visual ideas using three key questions, structuring prompts using a 'Mosaic' principle (Motiv, Optik, Szene, Atmosphäre, Inszenierung, Kontext), and ensuring brand consistency. The article uses examples, including the AI influencer Aitana Lopez, to illustrate the difference between successful and failed AI visuals. It also discusses tools like Midjourney and Recraft, and the challenges of maintaining corporate identity with AI.
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