Observed Signal · Aug 30, 2022 · Research / Study · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral

Countering the Great Resignation with Employee Experience Management

Executive Signal Summary

Germany has joined the global Great Resignation trend, with employers facing higher turnover as expectations shift. Randstad’s Europe-wide study of employees aged 18–67 across Europe, the Americas, and the Asia-Pacific region shows 33% would rather be unemployed than unhappy in their job, with 40% of 18–24-year-olds agreeing and 56% willing to quit if a job hinders life enjoyment. Flexible hours and better work-life balance are increasingly valued, while feelings of underappreciation and unaddressed feedback contribute to churn. The article argues that annual surveys are insufficient and urges continuous, company-wide Employee Experience Management to quickly understand evolving needs and respond. It also notes the link between Customer Experience and Employee Experience, and emphasizes leadership involvement and open feedback cultures as keys to retention. EX tools can capture real-time signals and accelerate response, supporting engagement in a volatile labor market.

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High Confidence

Discusses workforce turnover trends and recommendations for Employee Experience management, relevant to workforce dynamics in the adtech/marketing industries.

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Key Takeaways & Evidence Grounding

  • Great Resignation is now affecting Germany.
  • Randstad study surveyed employees aged 18–67 across Europe, the Americas, and the Asia-Pacific region.
  • 33% would rather be unemployed than unhappy in their job.
  • 40% of 18–24-year-olds would quit if their job prevents life enjoyment.
  • Continuous feedback and Employee Experience Management are recommended over annual surveys.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: OnlineMarketing.de•Published: Aug 30, 2022
Original Coverage Title: “Mit Employee Experience Management der Great Resignation entgegenwirken | OnlineMarketing.de”

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