Observed Signal · May 12, 2022 · Research Publication · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Consumers Want Privacy Transparency, Security, Better Customer Experience
Axway released a global consumer survey of 5,074 people from the US, UK, Brazil, Germany, and France, conducted by Propeller Insights between April and November 2021. The findings show that nearly 60% of respondents believe it is worthwhile to give companies access to personal data if it results in a better customer experience. However, 90% want to know what specific data companies have collected, and 85% are concerned their online data may not be secure. Only 37% of respondents globally feel companies are transparent about data use. The report also highlights that 73% of consumers use Facebook or Google logins for convenience and that 88% are familiar with cloud computing but lack a precise understanding of it.
Provides consumer sentiment data on privacy transparency, data security, and customer experience, which is relevant for MarTech and data strategy decisions, but it is a single vendor survey without industry-shifting impact.
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Key Takeaways & Evidence Grounding
- Axway surveyed 5,074 consumers across the US, UK, Brazil, Germany, and France.
- Nearly 60% of respondents said giving companies access to personal data is worthwhile if it improves customer experience.
- 90% of respondents want to know what specific data companies have collected about them.
- 85% of respondents are concerned that their online data may not be secure.
- Only 37% of consumers globally feel companies are transparent about how they use data online.
Connected Companies & Entities
3 Entities mapped“Nearly two-thirds (73%) of individuals across the world use their Facebook or Google account to connect into other applications to avoid hav...”
“Some 19% of Americans said they didn't know what the 'cloud' was, according to a recent poll by Forrester....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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