Observed Signal · Jun 6, 2025 · M&A - Completed · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Constant Contact Acquires Sitecore Send from Sitecore
Constant Contact, a digital marketing provider for small businesses and nonprofits, has acquired Moosend (Sitecore Send), an email marketing and automation platform, from Sitecore. The deal, announced on June 6, 2025, aims to strengthen Constant Contact's presence in Europe and EMEA and complement its existing SaaS marketing platform. Constant Contact, owned by Clearlake Capital Group since 2021, will continue to develop the product. Sitecore will retain a reseller agreement, allowing it to continue selling and supporting Send under the Sitecore brand. Customers and partners are assured no disruption, as the service remains unchanged.
Completed acquisition in the email marketing space, expanding Constant Contact's reach in EMEA and reinforcing consolidation in MarTech.
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Key Takeaways & Evidence Grounding
- Constant Contact acquired Moosend (Sitecore Send) from Sitecore on June 6, 2025.
- The acquisition is intended to expand Constant Contact's international footprint, particularly in EMEA.
- Sitecore will continue to sell and support Send under a reseller agreement with Constant Contact.
- Constant Contact is owned by private equity firm Clearlake Capital Group.
- The deal includes capabilities such as white-label solutions and personalized messaging.
Connected Companies & Entities
3 Entities mapped“Sitecore will continue to sell Send under a reseller agreement, he added, and provide support for all existing and new Send customers....”
“Constant Contact acquired Moosend, or Sitecore Send, an email marketing and automation platform, from Sitecore on June 6....”
“It has operated as a private entity under the ownership of private equity firm Clearlake Capital Group since 2021....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Constant Contact Launches Teams for Multi-Location Marketing
Constant Contact, a marketing platform for small businesses, has unveiled Constant Contact Teams, a new command center for organizations managing marketing across multiple locations, departments, and teams. The platform provides network-wide visibility through roll-up reporting, an actionable dashboard, and AI-powered insights to surface priorities across all accounts. Key features include a hub with workspaces, roll-up reporting, performance leaderboards, and AI insights. Teams aims to balance centralized governance with local autonomy, offering brand controls, approval workflows, and locked templates. The tool is designed for franchises, nonprofits, and educational institutions that have outgrown single-account tools but do not want enterprise complexity. CEO Frank J. Vella emphasized the need for multi-location visibility, while a customer testimonial highlighted time savings in reporting.
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Clearlake Capital and Google Cloud Form Strategic Partnership to Deliver Full-Stack Enterprise AI Across Portfolio Companies
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