Observed Signal · Mar 14, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Communities for WhatsApp Business Coming
WhatsApp Business accounts are set to gain access to the Communities feature that Meta began rolling out globally in late 2022. The Communities feature aggregates multiple groups in one place to improve customer engagement and conversions, with admin controls to post updates end-to-end encrypted and allow invited participants via links. An integrated Communities tab is planned for Android and iOS within WhatsApp Business settings, though no official rollout date is provided. The feature entered beta in August 2022, with a worldwide rollout in November 2022. WABetaInfo has reported on the upcoming availability for business users, reflecting Meta’s broader push to enhance group communication and shopping experiences on WhatsApp.
Technical Release of a major platform feature (WhatsApp Communities) by Meta; high industry impact
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Key Takeaways & Evidence Grounding
- WhatsApp Business accounts will get access to the Communities feature.
- Communities were rolled out globally by Meta in late 2022.
- Admins can send end-to-end encrypted updates to Community members and add existing groups to a Community.
- An Android/iOS Communities tab in WhatsApp Business settings is planned, with no official rollout date yet.
- WABetaInfo reported on the upcoming rollout for the WhatsApp Business variant.
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