Observed Signal · Sep 21, 2026 · Campaign Launch · Source: Horizont · Impact: 1/5 · Sentiment: Neutral
Commerzbank Launches Second Brand Campaign Flight with Real Customer Stories
Commerzbank is launching the second flight of its brand campaign 'Erfolgsgeschichten beginnen hier' (Success Stories Begin Here) on September 14, 2026. The campaign features six new testimonials, including yoga influencer Mady Morrison as a private customer and entrepreneurs Paul Watzke and Petra Wallasch, alongside brands like Uvex, Motel One, and Rowe. The creative, developed by lead agency Leo Germany, continues the authentic approach with real customers. The media mix spans TV, digital out-of-home, video, native, display, and social media, with multiple flights planned through 2027. Production was handled by RadicalMedia, directed by Rogier Schalken, with media planning by DeepMedia.
A major brand's ongoing advertising campaign continuation with media mix details, relevant to AdTech and marketing industry but not a significant technology or industry shift.
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Key Takeaways & Evidence Grounding
- Commerzbank launched the second flight of its 'Erfolgsgeschichten beginnen hier' campaign on September 14, 2026.
- The campaign features six new testimonials, including yoga influencer Mady Morrison and entrepreneurs Paul Watzke and Petra Wallasch.
- The campaign was developed with creative lead agency Leo Germany and produced by RadicalMedia.
- Media planning for the campaign was handled by DeepMedia.
- The campaign runs across TV, digital out-of-home, video, native, display, and social media, with flights planned through 2027.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Volksbanken Raiffeisenbanken Launches 'Wir' Brand Campaign
Volksbanken Raiffeisenbanken unveiled a nationwide brand campaign that centers on a sense of community (“Wir”). The creative and strategic concept was developed by BBDO after DDB — an Omnicom subsidiary and prior lead agency — merged into BBDO. Multiple Omnicom units support execution: Omnicom Precision Marketing/TLGG for social, 480Hz for below-the-line, and Mindshare Frankfurt together with VR-NetWorld for media. The campaign uses real customers and employees (no AI-generated faces) across 13 main spots plus additional assets, and features comedian Martina Hill in social films. A bespoke AI tool developed by BBDO Hamburg and Machine13 allows over 600 local branches to quickly generate brand-compliant local assets.
Postbank's Cross-Channel Video Campaign Boosts Brand Awareness
Postbank, with Essencemediacom, ran a cross‑channel video campaign from October 2024 to April 2025 to promote a Tagesgeldkonto. The objective was to boost brand awareness, rapidly capture attention for the limited‑time offer, and generate account openings, while identifying the most effective channels for future planning. The broad target audience (ages 25–64, financial decision‑makers, with net household income ≥ €2,500) was reached across linear TV (ARD, ProSieben, Sky, RTL) and digital platforms (Amazon Prime, Netflix, Dazn, YouTube, Disney+, RTL+, Joyn; Zattoo, Waipu.tv). Essencemediacom used its planning technology and Audienceproject for measurement, deploying a CTV‑oriented system; Netflix could be measured for the first time. Results: digital channels added 3.7 percentage points of incremental net reach to linear TV; 73% reach in the target; 82% On‑Target for digital vs 66% for TV; Facebook was dropped due to contact quality. KPIs were reportedly exceeded.
Wolter Twins Star in BB Bank Full-Funnel Campaign
BB Bank launched a full-funnel campaign titled "Bank, wie du willst" starring YouTube entertainers Dennis and Benni Wolter. The campaign was produced in cooperation with Netzeffekt and Jung von Matt Neckar and combines AI-generated opening sequences with a mockumentary-style real-film set. It comprises four 30-second hero films plus social assets and has been running since August 10, 2026 across Connected TV, Meta, Google and TikTok. The creative aims to expand BB Bank's visibility beyond its Baden-Württemberg regional base and target younger audiences. Production partners and business details mentioned include the production company Pretty Well Done (founded with Florida TV) and Netzeffekt, the performance-marketing agency of the Jung von Matt group.
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