Observed Signal · Jul 6, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Comedy Duo Named Brand Ambassadors for Arosa
Arosa Tourismus announced that entertainers Nadia Goedhart and Sandro Galfetti will serve as official brand ambassadors for the Swiss mountain destination starting summer 2026. The duo have prior ties to Arosa, having produced sketches for Radio Energy, appeared on SRF's 'Late Night Switzerland', and last year hosted the opening of the floating padel court 'Padelta Open'. Arosa and the pair plan multiple joint appearances through summer and autumn — including productions at Arosa Bärenland and activities around Arosa ClassicCar — with the Arosa Humorfestival in December (its 35th edition) marked as a preliminary fixed date. Marc Gooch, Head of Marketing and Communications at Arosa Tourismus, said the selection was driven by the duo’s existing familiarity with the destination rather than using classic commercial faces.
Regional tourism marketing campaign and ambassador appointment with limited industry-wide impact; relevant to influencer/creator marketing but not a major AdTech/MarTech development.
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Key Takeaways & Evidence Grounding
- Arosa Tourismus named Nadia Goedhart and Sandro Galfetti as official brand ambassadors effective summer 2026.
- Goedhart and Galfetti have produced sketches for Radio Energy and appeared on Stefan Büsser’s SRF show 'Late Night Switzerland'.
- The duo previously moderated the opening of the floating padel court 'Padelta Open' at Obersee last year.
- Planned joint activities include productions at Arosa Bärenland, events around Arosa ClassicCar, and participation in the Arosa Humorfestival in December (35th edition).
- Marc Gooch, Head of Marketing and Communications at Arosa Tourismus, said the pair were chosen because of their existing connection to the destination.
Connected Companies & Entities
1 Entity mapped“The duo appeared with their format on Stefan Buesser's SRF show Late Night Switzerland.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Swiss1 Announces New Swiss Comedy Awards Hosts
Swiss1 will broadcast the Swiss Comedy Awards gala on 5 September 2026 for the first time. Nadia Goedhart will host the awards show; Dara Masi and Sven Ivanic will join as new hosts and will present a pre-show live from the red carpet starting at 18:30. The main ceremony, hosted by Goedhart, will follow at 20:15 at the Bernhard Theater Zürich. The gala programme includes stand-up acts (Charles Nguela, Reena Krishnaraja), the cabaret duo Patti Basler and Philippe Kuhn, artist Jane Mumford and singer-songwriter Markus Schönholzer (recent Salzburger Stier recipient). The Swiss Comedy Awards were launched in 1999 and have been organised by the Zurich association HausKrieg since 2017; SRF broadcast the event until 2025 and announced its withdrawal as part of cost-cutting measures, with Swiss1 and HausKrieg announcing the move to Swiss1 in September 2025.
Arosa Bärenland Launches Digital Reach Campaign
Arosa Bärenland, a bear rescue centre run in cooperation with the Stiftung Vier Pfoten, has launched a new online campaign to attract new visitor groups and increase attendance. The campaign was developed in-house by Arosa Tourismus; Morning (Morning Agency AG) produced the films and is responsible for media strategy and planning. Morning's analysis found that online news publishers deliver the strongest digital reach for the campaign's relevant audiences—especially older demographics—so the media setup emphasises contextual video and display placements in news environments rather than relying primarily on Meta. The campaign additionally uses Demand Gen, YouTube and Meta to reach younger groups and uses geolocated mobile targeting to deliver ads at the Arosa location.
Geyst Launches 'Mein Val Surses.' Regional Campaign
Agency Geyst published a summer campaign titled “Mein Val Surses.” featuring three local residents — biker Roland Kolb, culture initiator Giovanni Netzer (founder of the Origen theatre festival) and nature guide Rosemarie Kuhn — who tell personal stories about Val Surses. The films open with close personal shots and expand into wide shots of the Graubünden mountain landscape to illustrate the destination claim “So nah an einer anderen Welt.” Film production was handled by Filmgerberei; distribution across digital channels and Connected TV was managed by Cptr. Credits list responsible contacts at Tourismus Val Surses Savognin Bivio AG and production and media personnel involved in the campaign.
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