Observed Signal · Jul 1, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Arosa Bärenland Launches Digital Reach Campaign
Arosa Bärenland, a bear rescue centre run in cooperation with the Stiftung Vier Pfoten, has launched a new online campaign to attract new visitor groups and increase attendance. The campaign was developed in-house by Arosa Tourismus; Morning (Morning Agency AG) produced the films and is responsible for media strategy and planning. Morning's analysis found that online news publishers deliver the strongest digital reach for the campaign's relevant audiences—especially older demographics—so the media setup emphasises contextual video and display placements in news environments rather than relying primarily on Meta. The campaign additionally uses Demand Gen, YouTube and Meta to reach younger groups and uses geolocated mobile targeting to deliver ads at the Arosa location.
Local tourism campaign with modest industry relevance; notable for its media-planning choice to prioritise contextual news video/display and geolocated mobile targeting rather than primarily using Meta, but limited scale and geographic scope.
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Key Takeaways & Evidence Grounding
- Arosa Bärenland launched a new online campaign to reach new target groups and increase visitor numbers.
- The campaign was developed in-house by Arosa Tourismus.
- Morning Agency AG produced the campaign films and manages media strategy and planning.
- Analysis by Morning found online news media provide the strongest digital reach for the campaign's target groups, especially older audiences, leading to emphasis on contextual video and display in news environments.
- The campaign also uses Demand Gen, YouTube and Meta for younger audiences and applies geolocated mobile targeting around Arosa.
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