Observed Signal · Feb 7, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Collab Invitations for Instagram Posts in Meta Business Suite
Meta’s Meta Business Suite app introduces two new features: it lets creators be invited to co-create Instagram posts directly from the app, enabling collaboration that can expand reach; and it adds in-app message categorization by marking messages as 'good' or 'bad' to improve management. The discovery was made by Ahmed Ghanem, an App Researcher, who posted screenshots on Threads. Additionally, Instagram announced Edits, a standalone editing app inspired by CapCut, now available for pre-order on Android with a full launch planned for March 13. These updates highlight Meta’s ongoing focus on the Creator Economy and tighter integration of creator workflows across its platforms.
Technical Release of major platform features (Meta) impacting creator workflows and Instagram collaboration.
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Key Takeaways & Evidence Grounding
- Meta Business Suite app now allows inviting creators to co-create Instagram posts directly from the app.
- Invited creators can accept invitations to collaborate, expanding reach through creator partnerships.
- In-app messages can be categorized as 'good' or 'bad' to improve message management.
- Ahmed Ghanem, App Researcher, discovered the features and shared screenshots on Threads.
- Instagram Edits is a standalone editing app announced for Android pre-orders, launching March 13.
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Meta's Edits App Tests New Carousel Editor for Instagram
Meta's video editing app 'Edits' is rolling out a new Carousel Editor feature to a limited set of users. The feature allows creators to combine multiple photos and videos into a single carousel post for Instagram, directly from the Edits app. This streamlines the workflow by integrating Instagram's carousel creation capabilities with Edits' advanced editing tools, such as layout templates, fonts, effects, and other creative features. The Carousel Editor can be accessed via the Labs tab in the app's settings. According to app researcher Jonah Manzano, who discovered the feature, it is already available to some creators. This development signifies Meta's continued investment in enhancing its content creation ecosystem to better serve creators and streamline social media publishing.
Meta’s Edits App Exports Directly to Instagram Stories
Meta updated its standalone video-editing app Edits to allow direct export of projects into Instagram Stories in addition to Reels. The app, introduced in March 2025 as a creator-focused alternative to other mobile editors, already supports features like automatic captions, AI-driven Restyle, Opacity Blending, and Reels performance comparison. Since June, Edits can export videos up to 15 minutes for Reels on iOS. Head of Instagram Adam Mosseri announced the new Stories export in his Broadcast Channel. The article also notes related Instagram Story features—Meta’s Muse Image model powering 30 new effects (initially U.S.-only), and experimental stickers such as Voice Sticker and Reveal Sticker. The publisher uses a consent banner powered by Usercentrics for embedded Instagram content.
Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
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