Observed Signal · Sep 4, 2026 · Product Launch · Source: onlinemarketing.de · Impact: 2/5 · Sentiment: Neutral
Meta's Edits App Tests New Carousel Editor for Instagram
Meta's video editing app 'Edits' is rolling out a new Carousel Editor feature to a limited set of users. The feature allows creators to combine multiple photos and videos into a single carousel post for Instagram, directly from the Edits app. This streamlines the workflow by integrating Instagram's carousel creation capabilities with Edits' advanced editing tools, such as layout templates, fonts, effects, and other creative features. The Carousel Editor can be accessed via the Labs tab in the app's settings. According to app researcher Jonah Manzano, who discovered the feature, it is already available to some creators. This development signifies Meta's continued investment in enhancing its content creation ecosystem to better serve creators and streamline social media publishing.
Minor product feature update for a Meta-owned app, relevant to social media marketers but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Meta's Edits app is testing a Carousel Editor feature for creating Instagram carousel posts.
- The feature allows users to combine multiple photos and videos and apply Edits' creative tools.
- The Carousel Editor is accessible through the Labs section in the Edits app settings.
- App researcher Jonah Manzano discovered the new feature.
- The feature is currently available only to a limited set of users for testing.
Connected Companies & Entities
1 Entity mapped“The creator and app researcher Johan Manzano has discovered a new option in the Meta-owned editing app Edits....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
Meta’s Edits App Exports Directly to Instagram Stories
Meta updated its standalone video-editing app Edits to allow direct export of projects into Instagram Stories in addition to Reels. The app, introduced in March 2025 as a creator-focused alternative to other mobile editors, already supports features like automatic captions, AI-driven Restyle, Opacity Blending, and Reels performance comparison. Since June, Edits can export videos up to 15 minutes for Reels on iOS. Head of Instagram Adam Mosseri announced the new Stories export in his Broadcast Channel. The article also notes related Instagram Story features—Meta’s Muse Image model powering 30 new effects (initially U.S.-only), and experimental stickers such as Voice Sticker and Reveal Sticker. The publisher uses a consent banner powered by Usercentrics for embedded Instagram content.
Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
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