Observed Signal · Aug 13, 2026 · Company Launch · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Positive
CodeDev Group launches Full Spectrum Interactive studio
CodeDev Group has launched Full Spectrum Interactive (FSI), a UK-based development studio focused on small-to-double-A game projects and full-project co-development. FSI is led by Matt Southern (head of studio), Christian McKinney (CCO) and Rob Williams (CTO), with wider leadership including CodeDev Group executives Rik Alexander, Myke Parrott and Nina Cliff. The studio will leverage specialised talent across CodeDev Group — including teams referred to as The Unreal Guys and The Performance Guys — to scale teams up or down without job loss or loss of institutional knowledge. FSI is actively developing original prototypes and pursuing co-development partnerships while emphasising tightly scoped, agile projects.
A new game studio launch is noteworthy within interactive entertainment and content production but has limited direct impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- CodeDev Group launched Full Spectrum Interactive (FSI), a UK-based development studio.
- FSI will focus on small-to-double-A titles and full-project co-development work.
- FSI leadership includes Matt Southern (head of studio), Christian McKinney (CCO) and Rob Williams (CTO); wider leadership names Rik Alexander, Myke Parrott and Nina Cliff.
- FSI will access specialised talent across CodeDev Group (including The Unreal Guys and The Performance Guys) to scale teams without losing jobs or institutional knowledge.
- The studio is developing original prototypes and seeking co-development partnerships.
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