Observed Signal · Sep 2, 2026 · Partnership · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Positive
Partnership Market: Ukie and Discord Launch Go-To-Market Academy for UK Indies
The UK games trade association Ukie has partnered with Discord and GameFlex to launch the Go To Market Academy, a program designed to help early-stage indie studios strengthen go-to-market strategies and build sustainable game communities. The program consists of six online modules covering diagnostics, marketing strategy, Discord usage, campaign execution, and long-term studio branding, with guest speakers from across the games industry. Participants receive dedicated sessions with a Discord expert and access to a private Discord server for peer learning. The academy begins with an in-person session at MCM London/EGX on October 30th, followed by online sessions through November and early December, concluding with an in-person event. Applications are open from September 1st to September 30th, with the first cohort limited to 10-12 participants, available to UK-registered games companies. Ukie CEO Nick Poole noted that go-to-market planning is where many promising games fail, and the academy provides the support and time studios need to build their audiences.
Niche educational program for UK indie game studios; limited direct impact on the broader AdTech/MarTech landscape.
Key Takeaways & Evidence Grounding
- Ukie partnered with Discord and GameFlex to launch the Go To Market Academy.
- The program is limited to 10-12 participants.
- Applications are open from September 1st to September 30th, 2026.
- The program begins with an in-person session at MCM London/EGX on October 30th, 2026.
- The academy is available to UK-registered games companies with a project ready for go-to-market planning.
Connected Companies & Entities
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