Observed Signal · Mar 19, 2026 · Funding · Source: techcrunch · Impact: 3/5 · Sentiment: Positive
Cloaked Secures $375M to Boost Privacy Solutions and Enterprise Expansion
Cloaked, a consumer-focused privacy and security startup, announced $375 million in Series B and growth financing to expand its consumer products and launch enterprise offerings. Founded in 2020 by brothers Arjun and Abhijay Bhatnagar, Cloaked bundles identity masking (multiple emails/phone numbers/passwords), data-removal services, VPN, dark-web monitoring and identity-theft insurance. The company reported 10x growth last year, more than 350,000 paying customers, protection of 10 million identities, cleanup of over 1 billion broker records and processing of 50 million scam/spam calls since launching call screening. The round was led by General Catalyst and Liberty City Ventures, with participation from Lux Capital, Human Capital, DuckDuckGo and others. Cloaked plans to extend its AI-powered screening to texts, email and browsing and is testing an AI agent for automated remediation; it currently has about 70 employees and will hire across product, engineering, enterprise sales and international roles.
Large $375M funding for a consumer privacy vendor entering enterprise could accelerate privacy and identity-management tooling adoption, affect data-broker remediation efforts, and influence enterprise approaches to consumer identity protection—relevant to adtech identity and privacy dynamics though not a platform-level policy change.
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Key Takeaways & Evidence Grounding
- Cloaked raised $375 million in Series B funding and growth financing.
- The company was founded in 2020 by Arjun and Abhijay Bhatnagar.
- Cloaked reports more than 350,000 paying customers, has protected 10 million identities, and helped clean over 1 billion records from data broker sites.
- The funding round was led by General Catalyst and Liberty City Ventures, with participation from Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo.
- Cloaked is rolling out an enterprise product offering identity/password management and risk dashboards for employees and CISOs and has nearly 70 employees.
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