Observed Signal · Dec 18, 2025 · Product Launch · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Clinch Launches Predict IQ Scores for Ad Creative Success
Clinch announced the launch of Predict IQ Scores, a predictive creative scoring suite within its Flight Control platform, on December 18, 2025. The initial offering, Predict IQ Attention Score, is powered by Adverteyes and aims to forecast how effectively ad creative will capture audience attention and drive sales lift before campaigns go live. The suite provides diagnostics and guidance to optimize assets, reduce wasted spend, and inform cross-channel decisions. Creatives can be re-scored automatically as elements or audience inputs change, with context-based evaluation across parameters such as age, gender, device, country, channel/format, and time of day. Oz Etzioni (Clinch CEO) and Max Kalehoff (Adverteyes CEO) characterize the product as a smarter pre-launch optimization tool. Adverteyes’ methodology is trained on over 18 million individuals and is used by brands and agencies including AXA, P&G, Kellanova, Mars, WPP, Publicis, and Nielsen.
Launch of a new predictive creative scoring suite enabling pre-launch evaluation and optimization in the AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Clinch launched Predict IQ Scores within its Flight Control platform on 18 December 2025.
- The first announced score is Predict IQ Attention Score, powered by Adverteyes.
- Predict IQ Scores aim to predict creative effectiveness before campaigns go live and help optimize assets.
- The suite provides diagnostic guidance to reduce waste and improve decision-making across channels and audiences.
- Assets can be automatically re-scored when creative elements or audience inputs are updated.
Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
Clinch Launches AI Agents for Smarter Ad Insights
Clinch unveiled a major enhancement to its AI Copilot by launching new AI data agents designed to elevate omnichannel content orchestration, reporting, and analytics. The agents enable advertisers to explore data conversationally, surface actionable insights in real time, and generate visual reports using natural language, reducing the gap between questions and answers. Behind Flight Control’s Copilot, these agents act as intelligent conversational assistants, handling queries such as which creative performs best with Gen Z or which channels drive the most sales in a region, and delivering tailored dashboards on demand. A dedicated KPI analysis and diagnostics agent identifies performance drivers and anomalies across multiple dimensions to support real-time optimization. Clinch CEO Oz Etzioni emphasized direct, intuitive access to data, while Incubeta’s Michael Ossendrijver highlighted seamless integration of insights into infrastructure and creative activation. The article notes inquiries can be directed via Clinch’s contact page.
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