Observed Signal · Mar 8, 2022 · Funding · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Clickatell Raises $91 Million in Series C for US Expansion
Clickatell, an SMS API and chat commerce platform headquartered in Redwood City, California, announced it raised $91 million in Series C funding led by Arrowroot Capital. The round marks the company's fourth funding round, following earlier investments including a $12 million Series B in 2011. Clickatell plans to use the funds for US expansion and product acceleration, extending its chat commerce capabilities across channels such as WhatsApp and iMessage. The company serves more than 10,000 global customers and employs over 300 people. Its platform covers Connect, Interact, and Transact services, and the company previously launched Chat 2 Pay, a tool for sending payment links via SMS or WhatsApp. Looking ahead, Clickatell says it will introduce Advanced Messaging capabilities and new features for its Chat Flow orchestration product to help clients design, test, and deploy integrated bots.
Notable Series C funding for a chat commerce platform signals continued investment in conversational commerce and customer engagement, but it is not a major industry-shifting event.
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Key Takeaways & Evidence Grounding
- Clickatell raised $91 million in Series C funding led by Arrowroot Capital.
- Clickatell previously raised a $12 million Series B in 2011, a $6 million Series A in 2006, and a $4 million private equity round in 2004.
- By 2020, Clickatell's global customer base surpassed 10,000 clients, ranging from small businesses to Fortune 500 corporations.
- Clickatell launched Chat 2 Pay in September 2021, allowing merchants to send payment links via SMS or WhatsApp.
- Clickatell plans to launch Advanced Messaging capabilities and add new features to its Chat Flow product line.
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