Arrowroot Capital
Arrowroot Capital is a software-focused private investment firm managing growth capital funds.
Arrowroot Capital operates in the Private Equity, VC & Investor segment.
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Distinction
This is a private investment manager, not a software vendor, agency, or advertising platform. It should be distinguished from operating software companies that may appear in its portfolio.
- Founded
- 2014
- Headquarters
- 4553 Glencoe Ave, Suite 200, Marina Del Rey, CA 90292, US
- Core Segment
- Private Equity, VC & Investor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-20
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Arrowroot Capital: About
Arrowroot Capital pools capital from limited partners into investment funds, acquires minority or control positions in software companies, and aims to increase enterprise value over time through capital, oversight, and strategic support. It creates value by identifying attractive software assets, supporting growth or operational improvement, and monetising investments through exits or recapitalisations, while earning fees and performance-based upside at the fund level.
Arrowroot Capital: Market Position
Arrowroot Capital is a US-based private investment firm operating as Arrowroot Capital Management, LLC. The available evidence indicates that it manages investment funds and deploys capital into software businesses, with portfolio ownership in companies such as ServiceAide and evidence of multiple fundraises, including a third fund closed with over $177 million in commitments.
Its customers are primarily limited partners allocating capital to the firm’s funds, while its operating counterparties are software companies seeking growth capital and strategic support. Arrowroot’s revenue model is consistent with private fund management: recurring management fees on committed or invested capital, plus carried interest tied to realised investment performance.
Arrowroot Capital: Frequently Asked Questions
What is Arrowroot Capital?
Arrowroot Capital is a private investment firm that manages funds and invests in software companies.
Who uses Arrowroot Capital?
Its direct financial customers are limited partners, while software company owners and management teams engage with it as an investor and portfolio partner.
How does Arrowroot Capital make money?
It primarily earns management fees on its funds and carried interest from successful investment exits.
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