Arrowroot Capital
Software-focused private investment firm managing growth capital funds.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Arrowroot Capital Management, LLC
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 4553 Glencoe Ave, Suite 200, Marina Del Rey, CA 90292, US
- Company size
- 10–49
- Market role
- Private Equity, VC & Investor
- Official website
- arrowrootcapital.com
What Arrowroot Capital does
Arrowroot Capital pools capital from limited partners into investment funds, acquires minority or control positions in software companies, and aims to increase enterprise value over time through capital, oversight, and strategic support. It creates value by identifying attractive software assets, supporting growth or operational improvement, and monetising investments through exits or recapitalisations, while earning fees and performance-based upside at the fund level.
Category differentiation
This is a private investment manager, not a software vendor, agency, or advertising platform. It should be distinguished from operating software companies that may appear in its portfolio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Arrowroot Capital is a US-based private investment firm operating as Arrowroot Capital Management, LLC. The available evidence indicates that it manages investment funds and deploys capital into software businesses, with portfolio ownership in companies such as ServiceAide and evidence of multiple fundraises, including a third fund closed with over $177 million in commitments. Its customers are primarily limited partners allocating capital to the firm’s funds, while its operating counterparties are software companies seeking growth capital and strategic support. Arrowroot’s revenue model is consistent with private fund management: recurring management fees on committed or invested capital, plus carried interest tied to realised investment performance.
Business model & monetisation
The firm primarily monetises through the standard private capital structure: management fees charged on fund commitments or assets under management, carried interest from realised gains on successful exits, and potentially co-investment economics. The available data supports fund-based capital formation and portfolio ownership rather than SaaS, media, or transaction-fee monetisation.
- Fund management fees
- Recurring fees on committed or managed capital
- Carried interest
- Performance-based share of realised investment gains
- Co-investment or related fund economics
- Investment participation alongside main funds
Products & capabilities
No products with linked sources are available in this view.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Arrowroot Capital
What is Arrowroot Capital?
Arrowroot Capital is a private investment firm that manages funds and invests in software companies.
Who uses Arrowroot Capital?
Its direct financial customers are limited partners, while software company owners and management teams engage with it as an investor and portfolio partner.
How does Arrowroot Capital make money?
It primarily earns management fees on its funds and carried interest from successful investment exits.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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