COMPANY

Arrowroot Capital

Arrowroot Capital is a software-focused private investment firm managing growth capital funds.

Analyst Perspective

Arrowroot Capital is a US-based private investment firm operating as Arrowroot Capital Management, LLC. The available evidence indicates that it manages investment funds and deploys capital into software businesses, with portfolio ownership in companies such as ServiceAide and evidence of multiple fundraises, including a third fund closed with over $177 million in commitments. Its customers are primarily limited partners allocating capital to the firm’s funds, while its operating counterparties are software companies seeking growth capital and strategic support. Arrowroot’s revenue model is consistent with private fund management: recurring management fees on committed or invested capital, plus carried interest tied to realised investment performance.

Analyst Signal Briefing

No strategic news signals detected in the last 90 days.

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Category Differentiation

This is a private investment manager, not a software vendor, agency, or advertising platform. It should be distinguished from operating software companies that may appear in its portfolio.

Arrowroot Capital: About

Arrowroot Capital pools capital from limited partners into investment funds, acquires minority or control positions in software companies, and aims to increase enterprise value over time through capital, oversight, and strategic support. It creates value by identifying attractive software assets, supporting growth or operational improvement, and monetising investments through exits or recapitalisations, while earning fees and performance-based upside at the fund level.

How Arrowroot Capital Works & Monetises

Business model analysis and core revenue streams

The firm most likely monetises through the standard private capital structure: management fees charged on fund commitments or assets under management, carried interest from realised gains on successful exits, and potentially co-investment economics. The available data supports fund-based capital formation and portfolio ownership rather than SaaS, media, or transaction-fee monetisation.

Revenue Channels

Fund management feesRecurring fees on committed or managed capital
Carried interestPerformance-based share of realised investment gains
Co-investment or related fund economicsInvestment participation alongside main funds

Recent Signals (Arrowroot Capital)

techcrunchMay 12, 2026

A* Capital Closes $450M Fund III

A* Capital, the early-stage venture firm run by Kevin Hartz and Bennet Siegel, has closed its third fund at $450 million. The generalist fund will write average checks of $3–5 million and aims to back at least 30 startups, deploying capital over the next two to three years. Publicly named limited partners include Carnegie Mellon University alongside nonprofits, foundations and endowments. A* Capital was founded in 2020 and previously raised a $315 million Fund II in 2024 and a $300 million Fund I in 2021. The firm invests across AI applications, fintech, healthcare and security and has backed companies such as Ramp and Mercor.

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Arrowroot CapitalApr 21, 2026

Fluent Commerce Selected by Fnac Darty to Modernize its Order Management and Support its Omnichannel Strategy

Fluent Commerce has been selected by Fnac Darty to enhance its order management system and support its omnichannel strategy.

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AdzineDec 21, 2020

Sourcepoint schließt Finanzierungsrunde in Höhe von 17 Millionen US-Dollar ab

Sourcepoint disclosed a $17 million funding round led by Arrowroot Capital, earmarked for expanding its privacy and data-ethics tools and for global growth across North America and Europe. The round followed the acquisition of Redbud and coincided with the appointment of John Sedlak as Chief Revenue Officer. The capital will also support product research and development and the hiring of additional industry experts. Sourcepoint, founded in 2015, operates offices in New York, Berlin, London, and Paris, and employs 42 people (13 in Berlin). CEO and co-founder Ben Barokas framed the investment as a way to help advertisers, publishers, and buyers better navigate data regulations and consent standards in a landscape shaped by COVID-19, the phase-out of third-party cookies, and ongoing regulatory challenges. The announcement underlines continued investor interest in privacy-centric ad tech and tools that simplify consent management and inventory valuation.

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Arrowroot Capital: Frequently Asked Questions

What is Arrowroot Capital?

Arrowroot Capital is a private investment firm that manages funds and invests in software companies.

Who uses Arrowroot Capital?

Its direct financial customers are limited partners, while software company owners and management teams engage with it as an investor and portfolio partner.

How does Arrowroot Capital make money?

It primarily earns management fees on its funds and carried interest from successful investment exits.

Company Facts

Founded
2014
Headquarters
4553 Glencoe Ave, Suite 200, Marina Del Rey, CA 90292, US
Core Segment
Private Equity, VC & Investor
Company Size
10–49