Observed Signal · Jan 3, 2019 · M&A · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Cision acquires Falcon.io
Global Earned Media software provider Cision announced the acquisition of Falcon.io, a social media solutions and SaaS platform vendor. Falcon.io will remain a standalone service for customers but will be integrated into Cision Communications Cloud, enabling campaigns to span Paid, Owned and Earned media across the entire customer journey. The combined offering aims to broaden Cision’s public relations and marketing communications capabilities and strengthen its leadership in Earned Media. Falcon.io is described as Europe-leading and expanding in the US in social media marketing. Customers cited include Carlsberg, Coca-Cola, Toyota and Panasonic. Ulrik Bo Larsen, Falcon.io’s CEO, will continue to lead under Cision’s umbrella; Kevin Akeroyd, CEO of Cision, framed the deal as extending the holistic Earned Media Management vision. No price was disclosed.
Significant expansion in Earned Media offerings and end-to-end integration within a major MarTech vendor
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Key Takeaways & Evidence Grounding
- Cision acquires Falcon.io
- Falcon.io integrated into Cision Communications Cloud while remaining a standalone service
- Falcon.io expands Cision's end-to-end Earned Media offering (Paid, Owned, Earned)
- Falcon.io customers include Carlsberg, Coca-Cola, Toyota and Panasonic
- Acquisition cost not disclosed
Connected Companies & Entities
5 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
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