Carlsberg

The business model is based on large-scale production, branding and distribution of alcoholic and non-alcoholic beverages. The group operates breweries and bottling facilities and manages a portfolio of international, regional and local beverage brands, including beer, cider, mineral water and soft drinks. It uses a mix of owned distribution, wholesalers and partners to reach on-trade outlets and off-trade retail, focusing commercially on volume growth, product mix and brand premiumisation.

Value is created by developing and marketing beverage brands, securing efficient production and logistics, and expanding category coverage, for example by integrating a UK soft-drinks producer and its brewing joint venture into a single multi-beverage business. Additional value comes from licensing arrangements, co-packing/bottling partnerships and cross-category portfolio selling to trade customers.

Carlsberg is a Denmark-based global brewing and beverages group listed on Nasdaq Copenhagen. It produces and distributes beer, cider, mineral water and soft drinks, and has been expanding into an integrated multi-beverage model through acquisitions such as Britvic and full ownership of its UK brewing joint venture.

The company generates revenue primarily from selling beverages in on-trade channels (pubs, bars, restaurants) and off-trade retail (supermarkets, convenience and wholesale), complemented by brand licensing and merchandise. Its direct paying customers are distributors, retailers, hospitality outlets and business partners, while end-consumers drive demand through consumption of its beverage brands across multiple markets, including Western Europe and the UK.