Observed Signal · Nov 7, 2024 · Data Release · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
ChatGPT Traffic Surges 115.9% to 3.7B Monthly Visits
Similarweb data reveals that ChatGPT reached 3.7 billion monthly visits in October 2024, up 115.9% year-over-year and 17.2% month-over-month. Other generative AI tools also saw strong growth: Microsoft Copilot hit 69.4 million visits (+87.6% MoM), Perplexity 90.8 million (+25.5% MoM, +199.2% YoY), Claude 84.1 million (+25.5% MoM, +394.9% YoY), and Google Gemini 291.6 million (+6.2% MoM, +19% YoY). Google's NotebookLM grew over 200% MoM to 31.5 million visits. The article discusses implications for marketing and CX, noting that AI chatbots are becoming important for content discoverability and that marketers are still learning to optimize for AI search. A separate Wharton/GBK Collective report shows 72% of decision-makers use Gen AI weekly, with average budgets increasing from $4.5M to $10.3M.
Highlights the rapid growth of generative AI platforms, which are becoming significant channels for content discovery and advertising, with implications for SEO and ad targeting strategies.
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Key Takeaways & Evidence Grounding
- ChatGPT had 3.7 billion monthly visits in October 2024, up 115.9% year-over-year and 17.2% month-over-month.
- ChatGPT surpassed Microsoft's Bing in traffic, according to Similarweb.
- Google's NotebookLM saw a 201% month-over-month increase to 31.5 million visits.
- Microsoft Copilot's standalone site reached 69.4 million visits, up 87.6% MoM.
- 72% of decision-makers use Gen AI weekly, and average Gen AI budgets grew from $4.5M to $10.3M, per Wharton/GBK Collective.
Connected Companies & Entities
6 Entities mapped“according to Similarweb data released Nov. 6...”
“How many people visited OpenAI's ChatGPT last month? 3.7 billion....”
“Microsoft’s stand-alone website for CoPilot, one of several ways Microsoft brings AI capabilities to market...”
“Perplexity was up 25.5% MoM and 199.2% YoY to 90.8 million visits...”
“Claude was up 25.5% MoM and 394.9% YoY to 84.1 million visits....”
“Google's NotebookLM saw a more than 200% month-over-month traffic bump in October, reaching 31.5 million visits...”
Ontology Mapping & Concepts
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