Observed Signal · Jan 14, 2025 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Capital D invests in Danish wishlist platform GoWish
Private equity fund manager Capital D announced it has acquired a significant stake in GoWish, a Danish social commerce platform known as Ønskeskyen in Denmark. The transaction includes an undisclosed capital increase and a partial buy-out of existing investors, who are reinvesting in the company's future. GoWish, founded in 2015 by PostNord, allows users to create and share wishlists. It has grown to approximately 10 million registered users worldwide, with over 4 million in Scandinavia and 3.7 million in the US since its launch. The company reported an EBITDA of €2.8 million in 2023, up 50% from 2022, and has seen strong growth in 2024, becoming the most downloaded app in Norway and Sweden in certain months. Capital D plans to scale GoWish and expand its merchant network, leveraging its AI personalization and community-driven commerce.
Investment in a Danish social commerce platform with 10M users; moderately relevant to e-commerce and AI personalisation, but not directly AdTech.
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Key Takeaways & Evidence Grounding
- Capital D acquired a significant stake in GoWish, including an undisclosed capital increase and a partial buy-out of existing investors.
- GoWish has approximately 10 million registered users worldwide, including over 4 million in Scandinavia and 3.7 million in the US.
- GoWish reported an EBITDA of €2.8 million in 2023, a 50% increase from 2022.
- In 2024, GoWish became the most downloaded app in Norway and Sweden during certain months.
- GoWish has cumulative buying intentions of €10.7 billion and 194 million wishes.
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Ontology Mapping & Concepts
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