Observed Signal · Dec 17, 2021 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Positive

Call Center Leaders Share 2022 Focus Areas for Agent Experience

Executive Signal Summary

Call center leaders outlined their priorities for 2022 in a CMSWire feature, focusing on agent experience and business outcomes. Citing a CGS report, the article notes that rising call volumes and COVID-19-related service level concerns remain key challenges. Swapan Nandi of Mitel emphasized seamless contact center experiences as critical to customer loyalty. Mike Bowman of ECSI described using automation, self-service, and virtual assistants to manage seasonality and staffing shortages, while upskilling staff in automation and RPA. Mastercard's Tom Hinds detailed revamped training that reduced new agent ramp time from six weeks to about five days and includes weekly coaching for 10,000 agents. Brian Briggs of Stericycle Communication Solutions outlined an agent enablement roadmap for 2022 featuring entity extraction, cognitive search, and real-time sentiment analysis for service recovery.

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High Confidence

Feature article with executive insights on call center automation and AI; useful for CX/MarTech context but no breaking industry event or direct AdTech impact.

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Key Takeaways & Evidence Grounding

  • CMSWire published the feature on Dec 17, 2021.
  • CGS reported call center leaders face growing call volumes and service level uncertainty from COVID-19 waves.
  • ECSI uses automation, self-service and virtual assistants to manage seasonality and staffing.
  • Mastercard cut new-agent training time from six weeks to four-to-five days and coaches 10,000 agents weekly.
  • Stericycle Communication Solutions plans 2022 agent enablement with entity extraction, cognitive search and sentiment analysis.

Connected Companies & Entities

2 Entities mapped

“Tom Hinds, vice president of global contact center management and technology and strategy at Mastercard....”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: CMSWire•Published: Dec 17, 2021
Original Coverage Title: “Call Center Leadership: Looking to the New Year”

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