Observed Signal · Feb 16, 2026 · Report Release · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Negative
Caliber Unveils 2026 Stakeholder Intelligence Report Insights
Caliber published its inaugural Stakeholder Intelligence Report, presenting global trends in brand, reputation and data-driven communications based on nearly one million responses from over 360,000 individuals across 37 countries (surveys collected Jan 1–Oct 31, 2025). The report highlights rising economic anxiety and AI-related concern as central stakeholder issues, and shows declining financial optimism across most markets. It provides parallel measurement of brand and reputation, sector-level Trust & Like Scores (TLS), and analysis of employer attractiveness for AI and engineering talent. Top stakeholder concerns include cost of living (36%), AI (24%) and economic recession (20%). Sectors scoring highest on TLS include Fast-Moving Consumer Goods, MedTech, Retail and Electronics & Appliances (TLS=72), while Automotive and Telecom score lowest (TLS=65). Caliber frames familiarity as a reputational buffer and positions the findings as actionable guidance for executives on reputational risk and talent strategy.
Large-scale, multi-country stakeholder sentiment data offers actionable insights for brand, communications and talent strategies, but the release is a vendor report rather than a platform policy change or major industry-shifting event.
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Key Takeaways & Evidence Grounding
- Caliber released its first Stakeholder Intelligence Report covering brand, reputation and data-driven communications.
- The report draws on nearly 1,000,000 responses from more than 360,000 individuals across 37 countries surveyed between Jan 1 and Oct 31, 2025.
- Top global stakeholder concerns reported: increased cost of living (36%), artificial intelligence (24%), and economic recession (20%).
- Highest Trust & Like Scores (TLS=72): Fast‑Moving Consumer Goods, MedTech, Retail, and Electronics & Appliances; lowest TLS (65): Automotive and Telecom.
- Report finds employer attractiveness is critical for AI/engineering talent in 2026; most appealing sectors include MedTech, Banking, Big Tech and Chemicals.
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