Observed Signal · Mar 9, 2022 · M&A - Completed · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Bynder Acquires Content Operations Platform GatherContent
Digital asset management platform Bynder has acquired GatherContent, a UK-based content operations platform, marking its official move into the content management space. The acquisition was announced on March 3, 2022, and brings the combined company to roughly 500 employees globally. GatherContent CEO and co-founder Alice Deer will become General Manager, while co-founder Angus Edwardson will lead product innovation as Technical Director. Bynder CEO Bob Hickey said the deal will help marketing teams streamline content creation, approval, and distribution workflows. Bynder plans to integrate GatherContent into its platform as an optional, separately priced module while keeping GatherContent available as a standalone product. Future investment will expand functionality including asset management, creative review and approval, and integration with other Bynder modules.
Consolidation in the MarTech space: a leading DAM platform acquiring a content operations tool signals increasing convergence of digital asset and content management, relevant to marketing technology stacks.
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Key Takeaways & Evidence Grounding
- Bynder announced the acquisition of UK-based GatherContent on March 3, 2022.
- The combined company has approximately 500 employees globally.
- GatherContent CEO and co-founder Alice Deer will serve as General Manager of GatherContent.
- GatherContent co-founder Angus Edwardson will lead product innovation as Technical Director.
- Bynder plans to offer GatherContent as an optional module while keeping it as a standalone product.
Connected Companies & Entities
2 Entities mapped“Digital Asset Management (DAM) platform Bynder, headquartered in Amsterdam, announced the acquisition of UK-based GatherContent....”
“The platform also announced its Connector for Salesforce Marketing Clouds, allowing marketers to get campaigns up and running more quickly....”
Ontology Mapping & Concepts
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