Observed Signal · Aug 24, 2026 · Campaign · Source: Horizont · Impact: 1/5 · Sentiment: Positive
BVG and Jung von Matt Name Berlin 'City of Love'
Berliner Verkehrsbetriebe (BVG) and their long-time agency Jung von Matt released a playful advertising film arguing that Berlin deserves the title "City of Love" more than Paris. The campaign leans on BVG's established claim "Weil wir dich lieben," which the article notes has been in use for more than ten years. The story was reported by Tim Theobald on Horizont on 2026-08-25.
Local creative campaign by a public transport authority and its agency; limited broader AdTech/MarTech impact.
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Key Takeaways & Evidence Grounding
- Berliner Verkehrsbetriebe (BVG) and agency Jung von Matt published a new advertising film promoting Berlin as the "City of Love".
- The campaign references BVG's claim "Weil wir dich lieben," used by the transport company for more than ten years.
- The article was published on Horizont (dfv Mediengruppe) on 2026-08-25 and authored by Tim Theobald.
Connected Companies & Entities
“The BVG and their long-time agency Jung von Matt now want to change that—and in a characteristically playful commercial explain why the capi...”
“The article was published on the Horizont website (Horizont.net) and is credited to Tim Theobald.”
“© dfv Mediengruppe (site footer showing publisher/owner of Horizont)”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
VBG campaign shows faces behind public transport
Verkehrsbetriebe Glattal AG (VBG) has launched a cross-media campaign titled 'Transformer' that highlights its workforce with portrait photography and creatively reframed job titles. The campaign aims to make behind-the-scenes roles — such as track maintenance, vehicle cleaning, site signage and route planning — visible to the public and to potential recruits. Advertising runs across analogue and digital channels and uses VBG vehicles as advertising space. The VBG reports an annual passenger count of over 43 million. Credits list responsible contacts at VBG and the creative team at Transformer, with Attackera handling online media.
BVG and Uniqlo launch Berlin transit collection
Berlin transport operator BVG and Japanese fashion company Uniqlo have launched a jointly developed clothing collection that transforms Berlin U‑bahn signage, line maps and other transit design elements into wearable products. The collaboration highlights how everyday public-design assets can become part of a brand's visual identity. The report appeared on HORIZONT on July 10, 2026, written by journalist Helena Birkner. Image credits on the page reference BVG and GUD.berlin. The story frames the move as a consumer-facing brand partnership and merchandise launch rather than an adtech or martech product update.
Jung von Matt Wins HVV Account, Launches Civil Courage Campaign
The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.
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