Observed Signal · Jul 27, 2015 · Award · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
BVDW Challenge Award 2015: Best Digital Shopping Concepts
This press release announces the 2015 BVDW Challenge Award, a junior competition organized by Germany's Bundesverband Digitale Wirtschaft (BVDW) in cooperation with Media Markt to envision the digital shopping experience of the future. Young professionals under 30 from German-speaking regions may submit Pecha-Kucha-style concepts addressing how the Media Markt Store 2020 could look, which devices and channels would engage customers, and what unique presentation would be used. Submissions are due by August 31, 2015, with finalists presenting live on September 16 in the Debate Hall at dmexco. The winner earns a two-day workshop titled Digital Reboot at the Miami Ad School Europe in Hamburg, following a live public voting process. A jury of industry executives from Media Markt, DigitasLBi, BVDW, pilot Hamburg, and koelnmesse will evaluate entries. Details and submission are available at challenge-award.de.
Moderate industry relevance; supports digital retail innovation but not a platform-wide transformative event.
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Key Takeaways & Evidence Grounding
- BVDW Challenge Award 2015 announced in cooperation with Media Markt to explore the digital shopping future.
- Entries open to under-30 participants from Germany, Austria, and Switzerland; format is Pecha-Kucha (20 slides, 20 seconds per slide; total 400 seconds).
- Submission deadline: August 31, 2015; finalists announced and finalists' presentations on September 16 at dmexco.
- Winner receives a two-day Digital Reboot workshop at the Miami Ad School Europe in Hamburg after a live public vote.
- Jury includes executives from Media Markt, A&B One Digital, DigitasLBi, BVDW, pilot Hamburg, and koelnmesse.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
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