Building a Gold Standard for Consumer Trust

In an editorial analysis, technology leaders from Tealium and Verint discuss how brands can build consumer trust through transparent data handling and the adoption of customer data platforms (CDPs). Mike Anderson, CTO and co-founder of Tealium, emphasizes that integrated, privacy-compliant data collection across all channels is key to maintaining comprehensive and trusted customer profiles. Rick Blair, VP of product strategy at Verint, highlights the importance of involving internal stakeholders and forming steering committees to manage regulatory changes and consumer expectations. The article reviews the impact of GDPR and CCPA on consumer awareness and argues that organizations demonstrating clear data usage and deletion capabilities can differentiate themselves. Ultimately, the piece underscores that consumer trust is directly correlated with customer experience and transparent data practices.