Observed Signal · Apr 21, 2026 · Partnership · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Broadsign Partners with JB Hi‑Fi for In‑Store RMN
Broadsign announced a partnership with Australian retailer JB Hi‑Fi to deploy the Broadsign Platform and build an in‑store retail media network across more than 200 stores. The platform will centralize planning, execution, optimisation and measurement of in‑store media and ad campaigns, offering real‑time availability, ad serving and campaign reporting. An open API enables JB Hi‑Fi to integrate the platform with preferred retail systems while retaining ownership and control of its network. JB Hi‑Fi cited demand from advertisers to reach high‑intent local shoppers and named partners such as retail media works and Criteo; Broadsign emphasised the deployment as a foundation to scale the retailer’s RMN.
Retailer adoption of retail‑media technology expands in‑store RMN capacity and shows continued commercialisation of retail media, but the announcement is a regional deployment rather than an industry‑shifting platform change.
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Key Takeaways & Evidence Grounding
- Broadsign announced a partnership with JB Hi‑Fi to deploy the Broadsign Platform for an in‑store retail media network.
- The RMN will span more than 200 JB Hi‑Fi stores across Australia.
- Broadsign Platform capabilities cited: real‑time availability, intuitive ad serving, and out‑of‑the‑box campaign reporting.
- An open API lets JB Hi‑Fi integrate the platform with its retail systems while maintaining ownership and control.
- JB Hi‑Fi named partners in its omnichannel RMN build include retail media works and Criteo.
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