Observed Signal · Mar 13, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Brandlive Unveils BrandTV: Revolutionizing Corporate Streaming
Brandlive announced BrandTV, an enterprise streaming platform designed to help companies produce and distribute high-production live and on-demand video for internal communications. BrandTV centers on live Town Halls and combines planning and creative workflows (Moodboards, Scripts, Run-of-Show, Segments) with AI-assisted capabilities to speed planning and production. The platform includes Stylepacks for branded on-screen graphics, a patented Greenroom® streaming and production environment that supports live and pre-recorded segments, and a Greenroom iOS app that lets presenters use an iPhone as a broadcast-quality camera. BrandTV also offers Brandlive Studios for on-site production services and organizes content into searchable channels with transcripts, highlights, and interactive features.
A new B2B enterprise streaming product centralizes high-production internal video and creative workflows, which may influence corporate communications and creative-production services but is not a major platform or industry-shaking policy change.
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Key Takeaways & Evidence Grounding
- Brandlive announced BrandTV, a new enterprise streaming platform for corporate communications.
- BrandTV focuses on live Town Halls and converts live events into organized Video On Demand channels.
- Platform features include project management and creative workflows (Moodboards, Scripts, Run-of-Show, Segments) and AI-powered planning and production tools.
- BrandTV ships with Stylepacks (branded on-screen graphics templates) and a patented Greenroom® streaming/production environment that supports live and pre-recorded blending.
- Brandlive Studios provides on-site production services and equipment for BrandTV customers.
Connected Companies & Entities
8 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bloomberg launches premium video hub with AI ad suite
Bloomberg Media has launched a unified global video platform that consolidates its live and on-demand video plus audio content into a cinematic experience with a subscriber-only tier and an AI-powered advertising suite. The new experience is live on Bloomberg’s website and in a “Stream” tab on its mobile app, with a planned rollout to third-party streaming platforms in Q3 2026. Bloomberg is capping free live TV at 30 minutes per day, and its video business claims a monthly audience above 55 million and 25% year-over-year growth in total hours watched in 2025. The ad offering includes a product called Trigr that aligns brand messaging with real-time market events to enable more granular advertiser targeting.
Trusted TV Launches Self-Service AI Studio for 30s Ads
Trusted TV announced a self-service, mobile-first AI video studio that enables businesses to create broadcast-ready 30-second TV commercials entirely from a smartphone. The tool guides users through storyboard creation, video generation, on-screen banner overlays, branded end screens, music and voiceover, and lets advertisers preview the finished commercial before paying. Trusted TV also offers to run finished commercials on Prime Video and across streaming TV via Amazon DSP, using Amazon audience segments for targeting. The product is positioned to simplify creative production and accelerate local advertisers’ access to streaming TV inventory. Trusted TV is a spin-off from the team behind Preflect and says the studio is available now. (Published 2026-06-05.)
PhotoShelter launches live-stream video workflow
PhotoShelter announced Live Stream Video Workflow, a new DAM capability that ingests live broadcasts directly into PhotoShelter, enables in-event clipping and immediate social distribution, and automatically archives the full broadcast with AI tagging and transcription. The feature supports connecting existing broadcast setups via a PhotoShelter-generated ingest URL and stream key (or by pointing to a partner source URL), scheduling streams up to 365 days ahead, in-broadcast clipping with direct Socialie integration, and post-stream AI Visual Search and PeopleID processing. PhotoShelter positions the workflow for sports organizations, content teams, and live producers to capture highlight moments in real time and cites customers including the NFL, MLB, and NCAA Photos. The article was published July 15, 2026.
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