Observed Signal · Sep 24, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Brainpool Launches 'Schlag den Star' Spinoff on YouTube and Twitch
Brainpool, a Banijay Germany company, is bringing its popular TV show format 'Schlag den Star' to the creator world with a new spinoff called 'Schlag den Aaron'. Premiering on October 26 at 8:15 PM on YouTube and Twitch, the show will feature creators Aaron Troschke and Marvin Wildhage competing against Zarbex and Max Schradin in various challenges. The live event will be streamed simultaneously across the creators' channels, leveraging their communities. Banijay Media Germany will handle advertising and is planning to integrate brand sponsored games into the show. This move follows Brainpool's recent 'Mystery Mania' show with eBay, which also bypassed traditional TV, signaling a trend of production companies distributing content directly to creators and audiences.
Relevant to media distribution trends but not directly about ad tech or marketing technology; shows shift to creator platforms.
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Key Takeaways & Evidence Grounding
- Brainpool launches 'Schlag den Aaron' spinoff of 'Schlag den Star'.
- Premiere on October 26, 2026, live on YouTube and Twitch.
- Features creators Aaron Troschke, Marvin Wildhage, Zarbex, and Max Schradin.
- Banijay Media Germany handles marketing for the show.
- Live event distributed across four creators' YouTube and Twitch channels.
Connected Companies & Entities
1 Entity mapped“Zuletzt hatte die Banijay-Germany-Tochter Brainpool bereits die 'Mystery Mania'-Show, die in Zusammenarbeit mit Ebay entstand, nur bei Twitc...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Banijay launches first creator version of 'Schlag den Star'
Banijay Germany is producing a creator version of the popular TV show 'Schlag den Star', titled 'Schlag den Aaron'. The live event will stream on October 26 on YouTube and Twitch, featuring creators Aaron Troschke, Marvin Wildhage, Zarbex, and Max Schradin. Produced by Brainpool, the show will be distributed via the participants' social channels. Banijay Media handles marketing and offers brand integration opportunities within individual games. The format retains the original concept but aims to involve the creators' communities.
Banijay Launches ShowdownTV Streaming Platform
Banijay Media Germany has launched a new streaming service called ShowdownTV, positioned for entertainment and live-competition formats distinct from the company’s existing comedy portal MySpass. The platform’s debut includes a paid live broadcast of the combat-event series "Ringlife Combat Series 7" produced from Banijay’s Cologne-Mülheim studios, priced at €12.99 and available on-demand for two weeks after the live transmission. ShowdownTV will also host formats such as the reality-talk show Nightfever with Sam Dylan and other Banijay brands including TV total Promi‑Wrestling, Das große Promi‑Boxen and The Ultimate Hype. Christian Nienaber, Managing Director of Banijay Media Germany, described the service as tailored to formats based on competition, confrontation and live immediacy and said it opens new opportunities for brand partnerships. The article was published by DWDL.de on 2026-04-24.
UFA pilots Twitch quiz hosted by Max Schradin
UFA Show & Factual, Bertelsmann’s production arm, and DLS Consulting are piloting an interactive live quiz for Twitch titled "Was weiß ich?! Frag die Anderen!". The pilot premieres live on August 21, 2026 on streamer Max Schradin’s Twitch channel, with Schradin hosting and creators Zarbex and Trymacs competing. The format lets contestants use their communities as jokers—bringing followers in via video call or letting Twitch chat vote—features surprise guest jokers from creator, comedy and music scenes, and uses a points-and-penalties mechanic culminating in a final round where a supporter can multiply or divide the finalist’s score. UFA frames the project as transferring classical TV quiz expertise into Twitch’s live, interactive community logic and sees potential commercial and distribution opportunities; senior producer Hendrik Thieler and DLS founder David Leonard Stade provided commentary.
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