Observed Signal · Sep 24, 2026 · Product Launch · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Banijay launches first creator version of 'Schlag den Star'
Banijay Germany is producing a creator version of the popular TV show 'Schlag den Star', titled 'Schlag den Aaron'. The live event will stream on October 26 on YouTube and Twitch, featuring creators Aaron Troschke, Marvin Wildhage, Zarbex, and Max Schradin. Produced by Brainpool, the show will be distributed via the participants' social channels. Banijay Media handles marketing and offers brand integration opportunities within individual games. The format retains the original concept but aims to involve the creators' communities.
Relevant to AdTech/MarTech as it showcases new digital distribution channels and sponsorship opportunities, but is a niche entertainment format with moderate industry impact.
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Key Takeaways & Evidence Grounding
- Banijay Germany announced creator version 'Schlag den Aaron'.
- Live show airs October 26 on YouTube and Twitch.
- Participants: Aaron Troschke, Marvin Wildhage, Zarbex, Max Schradin.
- Produced by Brainpool; marketing by Banijay Media.
- Distributed via participants' social media channels.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Brainpool Launches 'Schlag den Star' Spinoff on YouTube and Twitch
Brainpool, a Banijay Germany company, is bringing its popular TV show format 'Schlag den Star' to the creator world with a new spinoff called 'Schlag den Aaron'. Premiering on October 26 at 8:15 PM on YouTube and Twitch, the show will feature creators Aaron Troschke and Marvin Wildhage competing against Zarbex and Max Schradin in various challenges. The live event will be streamed simultaneously across the creators' channels, leveraging their communities. Banijay Media Germany will handle advertising and is planning to integrate brand sponsored games into the show. This move follows Brainpool's recent 'Mystery Mania' show with eBay, which also bypassed traditional TV, signaling a trend of production companies distributing content directly to creators and audiences.
Banijay Launches ShowdownTV Streaming Platform
Banijay Media Germany has launched a new streaming service called ShowdownTV, positioned for entertainment and live-competition formats distinct from the company’s existing comedy portal MySpass. The platform’s debut includes a paid live broadcast of the combat-event series "Ringlife Combat Series 7" produced from Banijay’s Cologne-Mülheim studios, priced at €12.99 and available on-demand for two weeks after the live transmission. ShowdownTV will also host formats such as the reality-talk show Nightfever with Sam Dylan and other Banijay brands including TV total Promi‑Wrestling, Das große Promi‑Boxen and The Ultimate Hype. Christian Nienaber, Managing Director of Banijay Media Germany, described the service as tailored to formats based on competition, confrontation and live immediacy and said it opens new opportunities for brand partnerships. The article was published by DWDL.de on 2026-04-24.
Celebrity TV Events Shift Between German Broadcasters
German broadcasters and streamers are increasingly financing celebrity-driven television projects, prompting format moves and new co-productions across the market. Notable recent shifts include Heidi Klum's "HeidiFest" moving from ProSieben to RTL (airing Sept 17 on RTL and RTL+), Joyn acquiring Joko & Klaas's travel-format (starting Aug 26 on Joyn), and Prime Video being lined up for Kai Pflaume's space-themed travel special. Broadcasters (ARD, ZDF, WDR, ProSieben, RTL, Vox, Sat.1) and streamers (Joyn, RTL+) are trading and co-producing high-cost celebrity formats — from reality restaurant builds to talent-rediscovery shows — as stars leverage competing outlets to realise personal projects. The piece argues this trend signals a new era in German TV where individual talent and deep pockets can disrupt long-standing broadcaster loyalties.
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