Observed Signal · Sep 10, 2025 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Bluesky launches Bookmarks to Save Posts
Bluesky has introduced a native Bookmarks feature (Saved Posts) with the v1.108 update, allowing users to store posts directly on the platform. This eliminates the prior workaround of pinning posts in a separate feed. A bookmark icon now appears beside the share button under each post, and saved items are accessible via the left-side burger menu. The update also enables migrating posts previously saved via workaround into Bookmarks. Currently, bookmarks cannot be sorted into folders. Bluesky, which reportedly has around 39 million users, is marketed as a decentralized alternative to X and Threads, with no ads at present and discussions about paid subscriptions. Meltwater’s analysis places Bluesky at roughly 85.5% share of voice among alternative platforms. Rose Wang, Bluesky COO, highlighted ongoing growth and feature expansion on the platform.
Minor feature update on Bluesky; not industry-shifting.
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Key Takeaways & Evidence Grounding
- Bluesky rolled out v1.108 introducing Bookmarks (Saved Posts).
- Users can save posts and migrate workaround-saved posts into Bookmarks.
- Bookmarks cannot be sorted into folders yet.
- Bookmark icon appears next to the Share button; saved posts accessible via the left Burger Menu.
- Bluesky has around 39 million users; Meltwater reports Bluesky at 85.5% share of voice among alternative platforms.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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