Observed Signal · Jun 29, 2026 · Technical Release · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Blue News relaunches Swisscom portal with Livingdocs CMS
Blue News, the Swisscom-owned news portal, has relaunched its website and app with a redesigned user interface and a new content-management system from Livingdocs. The update replaces a fixed section layout with a dynamic navigation that prioritises highly requested topics and promises faster load times and closer collaboration across the German, French and Italian editorial teams. The relaunch expands the sports offering via a new "Live-Center" that consolidates livetickers, results, statistics and additional video formats. Claudia Lässer (CEO, Entertainment Programm AG) said the changes aim to keep users on the site longer and make the property more attractive to advertisers; Blue News plans new ad formats in cooperation with Ringier Advertising. The relaunch coincides with Blue News’s 30th anniversary and an event on 15 September. Blue News reports roughly 37 million visits and 72 million page views per month.
A major Swiss publisher updated its CMS and site/app UX, which can improve performance, editorial workflow and ad inventory quality locally—relevant to advertisers and ad tech buyers in the Swiss market but not industry-shifting globally.
Track Swisscom Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Blue News redesigned its website and app and rolled out a new dynamic navigation (published 2026-06-29).
- Blue News migrated its editorial system to a Livingdocs content-management system.
- A new sports "Live-Center" consolidates livetickers, results, statistics and additional video formats.
- Claudia Lässer (CEO, Entertainment Programm AG) said the relaunch aims to increase user dwell time and attract advertisers; Ringier Advertising will collaborate on new ad formats.
- Blue News is part of the Swisscom group and reports about 37 million visits and 72 million page views per month.
Connected Companies & Entities
2 Entities mapped“Blue News gehört zum Swisscom-Konzern....”
“Gemeinsam mit Ringier Advertising sollen zudem neue Werbeformate entstehen....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Blue News Relaunches Site with New CMS
Blue News launched a site refresh timed to the Football World Cup that introduces a new content management system (CMS) and backend improvements to speed up loading, simplify navigation, enable stronger live offerings and provide a technical foundation for future features. The publisher plans increased personalization via algorithms while keeping a universal news feed. Blue News reports c.37 million visits and over 72 million page views per month, reaches younger audiences via social (2.6 million followers for sports content) and still serves a large 60+ segment. It operates under Entertainment Programm AG with Swisscom as parent, integrates Swisscom’s MyAI for summaries and translations, and renewed its commercial mandate with Ringier Advertising. New ad formats such as a "Branded Focus Container" (example: Rolex around SailGP coverage) are part of the monetization strategy. Blue News will celebrate its 30th anniversary with a major event on September 15, 2026.
Felix Graf on Swisscom TV's rocky launch
Felix Graf, today CEO of the NZZ, recalls his role as project lead for Swisscom TV and the turbulent 2004 product introduction. Graf describes a failed live demo minutes before a press conference, the strategic decision to retire the Bluewin brand because Swisscom was spending CHF 60 million yearly on its marketing without a clear brand link to the parent, and conflicts arising from exclusive sports rights with the public broadcaster SRG. The article also mentions the closure of the Bluewin chat network amid abuse concerns and the platform decline after Facebook's rise. Christoph Brand (now Axpo CEO) is recalled as an early leader of the portal when it began as “the blue window.” Blue News marks its 30th anniversary on 16 September 2026.
CH Media launches national portal 'Schweiz heute'
CH Media launched a national news portal called "Schweiz heute", a move discussed on the 100th episode of the persoenlich.com podcast by publisher Matthias Ackeret and editorial director Christian Beck. The launch generated a strong immediate audience response — CH Media portals recorded about 80% more visits the Friday after go‑live — and introduces a subscription change that gives existing CH‑Media daily newspaper subscribers access to digital content without additional cost. Patrik Müller, editor‑in‑chief of CH Media, is identified as a central figure behind the project. While the hosts called the launch a significant signal for the Swiss media landscape and highlighted regional journalism as a competitive advantage, they also noted reservations about the initiative.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.