Observed Signal · Jun 16, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
BCG and Publicis Suisse Launch Zurich Pride Campaign
Boston Consulting Group (BCG) and Publicis Groupe Switzerland have launched their fifth joint LGBTIQ+ campaign for Zurich Pride under the slogan “Our doors are open to all.” The cross-media campaign — live on posters, digital screens and social channels — features Pride flags in public spaces and highlights the workplace as an inclusive environment. The creative concept was developed by Leo Schweiz and production and animation handled by Prodigious. Forty companies from various industries are participating. Karl Werner, Zurich Office Lead at BCG Switzerland, said the effort stands for an environment where everyone belongs and can reach their full potential and positions itself against the recent retreat of some firms from diversity programmes.
Brand/agency campaign with DE&I messaging; relevant to creative and media activity but not industry-shifting.
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Key Takeaways & Evidence Grounding
- BCG and Publicis Groupe Switzerland launched a joint LGBTIQ+ campaign for Zurich Pride.
- This is the fifth year the organizations have run the joint campaign.
- 40 companies from various industries are participating in the initiative.
- Creative concept developed by Leo Schweiz; production and animation by Prodigious.
- Campaign is being shown cross-media: posters, digital screens and social media; visual motif uses Pride and LGBTIQ+ flags.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Visavis brand launch features wrapped Zurich tram
Zurich agency PinkSquirrel created an integrated campaign for the brand launch of insurer Visavis. Visavis, which emerged from the transformation of 'Branchen Versicherung', positions itself as a specialist for corporate and personal insurance since 1902 with a focus on UVG and KTG. The campaign includes mailings, print ads and digital measures, and the most visible element is a redesigned tram that will run for several months across the Zurich VBZ network. Creative motifs show various professions (e.g., opticians, notaries, programmers) with the line “Wir versichern, versichern und versichern Sie.” The campaign runs multilingual and targets both B2B and B2C audiences.
Day Partners Crafts Pro Infirmis 'For Us Humans' Campaign
Zurich agency Day Partners developed the overarching creative idea and campaign "Umdenken. Für uns Menschen." for Swiss disability organisation Pro Infirmis. The campaign inverts typical accessibility labeling by marking staircases (which only work for people without disabilities) as the "special case" instead of marking accessible solutions; it aims to prompt societal rethinking. The rollout includes four poster motifs and films featuring four protagonists, and began running nationwide in Switzerland on 2026-08-03. Production credits include All-in-Production, photographer Mirjam Kluka and filmmaker Lorenz Klapfer; media handling is by Jung von Matt Impact. The article lists multiple responsible contacts at Pro Infirmis and Day Partners involved in communication, creative direction, project management and production.
GastroSuisse launches nationwide campaign by Farner
GastroSuisse has launched a nationwide campaign developed by agency Farner that celebrates the roughly 270,000 employees in the Swiss hospitality sector. The creative centers on humorous short films that imagine everyday situations without hospitality workers and resolve with a perspective shift and the tagline "Zum Glück gibt's Gastro". The campaign started in summer 2026 and is planned to run until the first quarter of 2027. Budget, media mix and exact number of films were not disclosed. Production credits list Shining Film and multiple creative and production personnel.
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