Observed Signal · Mar 27, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 4/5 · Sentiment: Positive
Bandwidth Partners with Salesforce on Agentforce Contact Center
Bandwidth Inc. announced a partnership to provide voice and messaging infrastructure for Salesforce’s newly launched Agentforce Contact Center, a CRM-native, AI-driven contact center built directly into Salesforce CRM. Bandwidth says its owned Communications Cloud and Maestro orchestration software will supply the performance, global reach and reliability required for AI-powered, conversation-driven customer engagement tied to full customer-360 data. David Morken, Bandwidth’s Co‑Founder and CEO, is quoted expressing support for Salesforce’s shift toward CRM-native contact centers. The collaboration extends Bandwidth’s infrastructure role into Salesforce’s CRM-native engagement platform market and emphasizes voice as a primary interface in agentic AI customer interactions.
Salesforce launched a CRM-native, AI-driven contact center and secured infrastructure partnership with Bandwidth; this affects CRM, contact center, and AI-driven engagement architectures used across enterprises and MarTech stacks.
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Key Takeaways & Evidence Grounding
- Bandwidth Inc. partnered with Salesforce’s Agentforce Contact Center to deliver voice and messaging infrastructure.
- Agentforce Contact Center is described as CRM-native and AI-driven, built directly into Salesforce CRM.
- Bandwidth’s Communications Cloud and Maestro orchestration software are cited as the infrastructure backing the solution.
- David Morken, Co‑Founder and CEO of Bandwidth, publicly commented on the partnership.
- Bandwidth states it supports all 2025 Gartner Magic Quadrant Leaders in CCaaS and UCaaS.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bandwidth Expands Salesforce Collaboration for Global Native Contact Center Rollout
Bandwidth Inc., a global enterprise cloud communications company, announced an expansion of its collaboration with Salesforce as the first certified carrier to support the global rollout of Salesforce's native Contact Center. Following the North American debut in March, availability will extend to more than 25 countries across Europe, the UK, Australia and New Zealand this fall. Enterprises will connect via a bring-your-own-carrier (BYOC) model using Bandwidth's Maestro platform for intelligent communications orchestration. This integration provides granular control, real-time observability and infrastructure depth for AI-driven customer engagement. Bandwidth's Communications Cloud and Maestro aim to deliver a consistent deployment experience. The companies highlighted customer momentum and the need for trusted communications infrastructure to scale globally.
Bandwidth Launches 'Build' to Let AI Agents Provision Communications
Bandwidth Inc. announced Bandwidth Build, a new platform that enables AI agents and human developers to autonomously provision and launch communications services on the Bandwidth Communications Cloud. Build exposes self-serve interfaces (UI, API, CLI, SDKs) and allows authenticated AI agents to use Bandwidth’s MCP Server to securely access APIs, automate workflows, and deploy voice applications. The company is offering a trial that includes a pre-configured U.S. phone number, usage credits, and immediate access to Bandwidth’s Voice API. Built capabilities listed for AI-powered interactions include inbound/outbound calling, text-to-speech, transcription, recording, and conferencing. John Bell, Bandwidth’s Chief Product Officer, is quoted describing Build as extending production-grade voice infrastructure to agentic workflows and reducing friction between idea and working application.
Salesforce Launches Agentforce: AI Revolutionizes Enterprise Solutions
Salesforce’s Agentforce is an enterprise agentic-AI platform introduced at Dreamforce 2024 that combines low-code agent building tools (Agent Builder, Model Builder, Prompt Builder) with Salesforce data products (Data 360 / Customer 360) and integrations (Heroku, MuleSoft, Slack, Tableau). Salesforce has iterated Agentforce via releases (Agentforce 3, Agentforce 360) adding observability (Command Center), MCP support, industry vertical packs (Retail, Financial Services, Field Service, HR, Manufacturing, Revenue, Public Sector, IT Service), and new pricing options (conversational pricing, Flex Credits, Flex Agreement, PUPM). Notable product additions include Intent-Aware Search for Agentforce Commerce (March 2026) powered by Cimulate and an Agentforce Contact Center (March 2026). Salesforce has pursued partner and security integrations (Agentforce Partner Network, CrowdStrike) and made acquisitions to bolster agentic automation and analytics (Apromore, Spindle AI, and agreement to acquire Cimulate). Salesforce reports thousands of paid deals and internal usage of Agentforce in support.
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