Observed Signal · Aug 17, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Award‑winning Reporter Joins SRF Impact
Sascha Britsko is leaving Tamedia after nearly six years to join SRF Impact as a producer and editor, starting 1 September 2026. SRF Impact bundles SRF's documentary and reportage formats for a younger audience, primarily distributed on YouTube and Play SRF. Britsko announced the move on LinkedIn and said she will work in a young team under Olivia Gähwiler and Lena Oppong to produce documentary films. She joined Tamedia in January 2021, most recently reporting for Das Magazin, and has received journalistic awards including the Zürcher Journalistenpreis for a joint investigation into the influencer ‘Travis the Creator’. Britsko has prior experience in documentary filmmaking (co-director of a 2024 SRF documentary) and previously completed a 2018 internship at Schweizer Radio und Fernsehen and a Volontariat at the NZZ.
Personnel move at a Swiss publisher/broadcaster relevant to content production and editorial teams but limited wider impact on the AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Sascha Britsko will join SRF Impact as a producer and editor on 1 September 2026.
- Britsko is leaving Tamedia after nearly six years; she joined Tamedia in January 2021.
- SRF Impact packages documentary and reportage formats for a younger audience, distributed mainly on YouTube and Play SRF.
- Britsko, together with Oliver Zihlmann and Boris Gygax, received the Zürcher Journalistenpreis for their research on the Zurich party influencer 'Travis the Creator'.
- In 2024 Britsko co-directed the 90-minute SRF documentary 'Arm in der Schweiz' with Roger Brunner and in 2025 produced the 70-minute documentary 'Don't be Shy'.
Connected Companies & Entities
5 Entities mapped“Nach knapp sechs Jahren verlässt Sascha Britsko Tamedia und startet per 1. September bei SRF Impact....”
“Sie schrieb während des Studiums für Vice Media und absolvierte danach ein Volontariat bei der NZZ....”
“Sie schrieb während des Studiums für Vice Media und absolvierte danach ein Volontariat bei der NZZ....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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SRF Announces New Leadership Team
The SRG board confirmed a restructured leadership team for Schweizer Radio und Fernsehen (SRF) on 4 June 2026. From 1 July 2026, Ursula Gabathuler and Beat Soltermann will co-lead a newly created multimedial Information offering, replacing separate audio and video editorial chiefs. Antonia Seifert will head a merged Culture & Knowledge & Society unit; Manuela Diethelm becomes permanent head of Entertainment; Laura Köppen succeeds Stefano Semeria in Distribution; and Raphael Amrein will lead Communications & Dialogue with a permanent seat on the executive team. Four SRG-appointed Business Partners (HR, Finance, Operations, Staff) complete the management group. The changes are part of the wider 'Enavant SRG SSR' transformation that aims to save ~270 million CHF by 2029 and eliminate about 900 full-time positions.
SRF freelancers Laube & Yogarasa to report from South Asia
Swiss broadcaster SRF will receive TV and video reports from Luca Laube and Sofika Yogarasa as freelancers beginning autumn 2026. Both journalists will operate from South Asian countries such as India and Sri Lanka, producing TV-focused contributions while SRF's official India correspondent, Maren Peters, remains in place and continues to report mainly for radio. Laube previously worked in SRF's regional newsroom Zurich-Schaffhausen; Yogarasa recently produced reports for Rec. and contributed to the consumer show Kassensturz. SRF confirmed the freelance contracts upon request. The article was published on 2026-07-06.
Gina Schuler Named Head of Audio/Video at Somedia
Somedia has appointed Gina Schuler (34) as head of Audio/Video for Radio Grischa and TV Südostschweiz. She will assume the role on 15 September 2026, succeeding Stefan Nägeli, who leaves the position on 1 September 2026 to become editor-in-chief at the TV channel MySports. As Audio/Video head, Schuler will join Somedia's three-person editorial board alongside Nikola Nording and Joachim Braun. Schuler previously worked eight years at SRF (most recently as a format developer in entertainment), began her career at Watson, and holds degrees from ZHAW and a 2023 Master's in Digital Management from Hyper Island, London.
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