Observed Signal · Jul 6, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
SRF freelancers Laube & Yogarasa to report from South Asia
Swiss broadcaster SRF will receive TV and video reports from Luca Laube and Sofika Yogarasa as freelancers beginning autumn 2026. Both journalists will operate from South Asian countries such as India and Sri Lanka, producing TV-focused contributions while SRF's official India correspondent, Maren Peters, remains in place and continues to report mainly for radio. Laube previously worked in SRF's regional newsroom Zurich-Schaffhausen; Yogarasa recently produced reports for Rec. and contributed to the consumer show Kassensturz. SRF confirmed the freelance contracts upon request. The article was published on 2026-07-06.
Minor staffing/coverage update at a national broadcaster with limited broader AdTech/MarTech impact.
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Key Takeaways & Evidence Grounding
- Luca Laube and Sofika Yogarasa will deliver TV and video reports to SRF as freelancers from autumn 2026.
- They will report from South Asian countries including India and Sri Lanka.
- Maren Peters remains SRF's official correspondent in India and will continue to report primarily for radio.
- Luca Laube previously worked in SRF's Regionalredaktion Zürich Schaffhausen; Sofika Yogarasa recently produced reports for Rec. and contributed to Kassensturz.
- Article published on 2026-07-06.
Connected Companies & Entities
1 Entity mapped“Luca Laube und seine Kollegin Sofika Yogarasa beliefern SRF als Freelancer ab Herbst 2026 mit TV-Beiträgen aus Ländern wie Indien und Sri La...”
Related Market Signals & Shifts
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SRF Announces New Leadership Team
The SRG board confirmed a restructured leadership team for Schweizer Radio und Fernsehen (SRF) on 4 June 2026. From 1 July 2026, Ursula Gabathuler and Beat Soltermann will co-lead a newly created multimedial Information offering, replacing separate audio and video editorial chiefs. Antonia Seifert will head a merged Culture & Knowledge & Society unit; Manuela Diethelm becomes permanent head of Entertainment; Laura Köppen succeeds Stefano Semeria in Distribution; and Raphael Amrein will lead Communications & Dialogue with a permanent seat on the executive team. Four SRG-appointed Business Partners (HR, Finance, Operations, Staff) complete the management group. The changes are part of the wider 'Enavant SRG SSR' transformation that aims to save ~270 million CHF by 2029 and eliminate about 900 full-time positions.
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