Observed Signal · Mar 11, 2025 · Podcast Episode · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Neutral
ATEF Podcast Episode: Sanja Partalo Interview
ATEF Podcast Episode #106 features Sanja Partalo, co-founder and General Partner at S4S Ventures, who discusses her background and role in adtech investing. The episode ties to the AdTech Economic Forum NYC 2025, noting Partalo’s two forum sessions: the first with Eric Franchi (Aperiam Ventures), Jimmy Ren (Liveramp Ventures), and Sim Blaustein (BDMI) moderated by Franchi; the second with Rohit Dube (The Trade Desk) and Todd Randak (DoubleVerify). The post promotes the AdTech Economic Forum at the New York Times Center on March 19 and acknowledges sponsors Yahoo Advertising, Rise, Above Data, and Zefr. It also references prior ATEF Podcast episodes and invites sponsorship inquiries via quovadis@lemonadeprojects.com. The piece frames the interview as a masterclass in adtech venture funding and highlights the event’s intersection of adtech, finance, and economics.
Moderate industry-facing podcast update and event preview.
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Key Takeaways & Evidence Grounding
- Sanja Partalo is co-founder and General Partner at S4S Ventures.
- Sanja Partalo participates in AdTech Economic Forum NYC 2025 in two sessions, featuring other venture and adtech executives.
- The AdTech Economic Forum NYC 2025 is hosted at the New York Times Center on March 19.
- Sponsors for the event/podcast include Yahoo Advertising, Rise, Above Data, and Zefr.
- The post notes prior ATEF Podcast episodes with speakers such as Brian Wieser and Brian O'Kelley.
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