Aperiam Ventures

Bedrock Platform Brings Agentic Programmatic to Germany

Bedrock Platform, a London-founded AdTech startup (2024), is expanding its European presence with a focus on Germany. The company operates a modular demand-side platform (DSP) that combines traditional programmatic features with AI-driven campaign control and automated, agent-based media workflows. Bedrock has established small local teams in Berlin and Frankfurt and maintains other offices in Barcelona, New York and Krakow. Technically, the firm has integrated its bidder into Index Exchange’s cloud via containerisation to lower latency and network costs and enable evaluation of more impressions. In a recent seed-extension round led by First Party Capital with participation from Aperiam Ventures, Bedrock says it raised about $1.6 million to fund product development and international expansion.

Bedrock Platform Secures Funding for Growth and Innovation

Bedrock Platform announced on 19 February 2026 that it has closed a seed extension round led by London-based First Party Capital, with New York–based Aperiam Ventures joining as a co-investor. The funding is intended to provide strategic capital and ad‑tech expertise to accelerate Bedrock’s product development, expand its US go‑to‑market team, and deepen ecosystem partnerships. Bedrock positions itself as a provider of flexible programmatic infrastructure for agencies and brands and highlights plans to advance resilient media trading infrastructure and LLM‑powered workflows. CEO Shane Shevlin welcomed Aperiam’s participation and cited the investors’ operational ad‑tech track records as strategic for scaling the business.

Last Media Dollar v2.0 Beta Launches

Last Media Dollar’s live on-stage event is scheduled for February 25, 2026 at the Roxy Cinema in Tribeca, continuing from a successful London debut and tied to the broader Last Media Dollar beta release. The post also announces the Advertising Economic Forum for March 18–19, 2026 (Day 1 at Horizon Media with AI founder pitches; Day 2 at The New York Times Center for closed-door executive sessions). The author summarizes a Quo Vadis discussion highlighting C Wire CEO/co‑founder Rui de Freitas’ move from fragmented SaaS tooling to purpose-built internal systems and explores how AI-native approaches boost revenue productivity, reduce people costs and raise investor expectations (examples include projected net revenue per employee benchmarks and higher expected ROIC under AI-driven models). The piece frames these developments as part event promotion, part industry analysis on AI’s economic impact on adtech.